Public Affairs and Media Relations Office - corporate identity - DCU identity

Corporate Identity Guidelines


Our corporate identity embodies and communicates all those attributes that characterise the unique positioning of DCU. The recent revision of our corporate identity guidelines therefore represents an indispensable investment in DCU’s future, and like any investment it requires careful management to protect it and to allow it to grow in value.

These corporate identity guidelines have been prepared to ensure that all elements of our corporate identity are used in a consistent, considered and effective manner.

During the development of these guidelines, specific attention was paid to creating a brand matrix system that would accommodate the changing nature of DCU, as new research initiatives, campus companies etc. come on board. All elements of this new brand identity have been approved by the DCU Executive, and are therefore the required format for use going forward by all schools, faculties, units, research centres and campus companies within the university.

Please note, the Public Affairs and Media Relations Office should be contacted in the first instance when any further new initiatives are set up on campus, so that we can advise accordingly regarding the correct templates to be used for stationery etc., publications, web pages etc.

However, for your convenience the primary elements of our corporate identity guidelines can be accessed using the links to the left on this page.

If you have any specific questions relating to the DCU brand, or if you would like to organise a presentation on the DCU brand guidelines to members of your unit, faculty or school, please don’t hesitate to give me a call at 700 7510 or email

Best regards