This study explores how digital media in Ireland frames online grooming, a form of digital exploitation where adults target minors for sexual abuse. Using framing theory, it examines the role of media in shaping public awareness, policy discourse, and ethical standards on the issue. A computer- assisted text analysis with MaxQDA software identified frames based on keywords like online grooming and cybergrooming, focusing on language, tone, and themes of victim protection, accountability, and moral implications. The analysis assessed variations across outlets, evaluated the influence of sensationalism on public perception, and proposed framing strategies to enhance understanding without inciting moral panic. Findings include editorial biases and sensationalist tendencies that may heighten public anxiety. By offering ethical framing strategies, this study contributes to improving media practices and fostering informed public discourse on online grooming, ensuring reporting that supports constructive societal responses to child protection in digital contexts.