Business School

Ul Islam

Primary Department
Business School
Assistant Professor of Digital Business
Work Area/Key Responsibilities
Enterprise and Innovation Group
Dr. Jamid Ul Islam
Phone number: 01 700
Glasnevin Campus
Room Number

Academic biography

Dr. Jamid Ul Islam is an Assistant Professor of Digital Business/Marketing at DCU Business School, Dublin City University, Ireland. Dr. Jamid has earned his Ph.D. from Department of Management Studies, Indian Institute of Technology Roorkee in 2018. He has a Masters degree in Business Administration with specialization in Marketing from Jamia Millia Islamia University, New Delhi, India.

Prior to DCU, he worked at Prince Sultan University, Riyadh, Saudi Arabia, and University of Petroleum and Energy Studies, Dehradun, India.

Apart from serving as the Associate Editor of the Journal of Internet Commerce, he serves as the reviewer of several reputed ABDC journals of marketing. With more than 3800 Google Scholar citations, his work to-date, which has centered on customer/consumer engagement, is published in journals, including Journal of Retailing and Consumer Services, International Journal of  Hospitality Management, Journal of Services Marketing, Service Industries Journal, Management Decision, Internet Research, Telematics and Informatics, Marketing Intelligence and Planning, and, Current Issues in Tourism, among others.

His Google Scholar profile can be viewed at:                            

His areas of interest are customer engagement, the role of customer engagement in streamlining customer decision journey, and social aspects of marketing. Dr. Jamid is the recipient of Emerald Literati Network Awards 2018, for Outstanding Paper and Highly Commended paper, 2018. Dr. Jamid is a co-author on the Indian edition of the well-known David Aaker and Christine Moorman Strategic Market Management textbook (Wiley Publishers). He has also served as an external examiner to international Ph.D. thesis from University of Pretoria, South Africa, Swinburne University of Technology, Australia, and Abu Dhabi University, United Arab Emirates, to name a few.

Research interests

Customer Engagement and Experience; Social Aspects of Marketing; Customer Decision Journey