Exciting New Features to MBS in
Marketing
29th June 2009
DCUBS is delighted to announce the introduction of exciting new
modules to its popular MBS in Marketing programme. The new modules
will be introduced in time for the next intake of students to the
programme in September 2009.
A new 'Immersion Week' will introduce students to the
programme and to each other, while providing them with....
In addition to core marketing subjects, participants will elect to
follow a 'Marketing Practitioner' or 'Digital Marketer' specialism.
Among the exciting new modules on offer will be Sports Marketing,
Global Marketing, Marketing and Society, Next Generation Marketing,
Web Design and Digital Media, and Strategic Thinking in the
Information Age.
A special module on Next Generation
Management will....
The evolution of the programme reflects the changing nature of
marketing and the evolving role of the marketer in business and
society.
The one-year full-time programme is open to graduates of marketing
or business graduates who hold a significant specialism in
marketing. Exceptional candidates from other disciplines are also
invited to apply.
Applications are now being accepted for September 2009 entry. Apply
online via the Postgraduate Applications Centre at
www.pac.ie
New
Indicative Academic Structure: MBS in Marketing
Semester 1 |
|
Core |
Immersion Week |
|
Market Research |
|
Brand Management
and International Marketing Communications |
|
Marketing
Metrics |
|
Strategic
Marketing Management |
|
The Changing
Consumer |
|
|
Semester 2 |
|
Options |
Choose three options from
one stream and one additional module from either stream |
The Marketing Practitioner |
|
Global Marketing |
Marketing and Society |
|
Corporate
Strategy |
|
Applied
Marketing |
|
Services and
Tourism |
|
Sports Marketing |
|
Strategic Sales
Management |
|
Business Finance |
|
Languages |
|
|
The Digital Marketer |
Next Generation
Marketing |
Web
Design and Digital Media |
|
Strategic Thinking in the Information Age |
|
Management
Information Systems |
|
Applied
Marketing |
|
Operations
Management |
|
|
Core |
Next Generation
Management |
|
Group Practicum |
|