Business School

DCU Business School - Developments at DCUBS

DCU Business School


Dr Pierre McDonagh to chair Environment & Sustainability Track at Macromarketing Society Seminar
6th January 2009

Dr Pierre McDonagh, Senior Lecturer in Marketing at DCUBS, will chair the Environment & Sustainability track at the 34th Annual Macromarketing Seminar
in June 2009. This year’s seminar will be hosted by the University of Agder in Norway.
The annual seminar is organised by the Macromarketing Society and has seen scholars, policy makers and practitioners meet to further research the eclectic range of topics covered by the interface between marketing and society, meeting in a variety of developed and developing countries around the world.
Macromarketing is not concerned with increasing profits; it is concerned with improving the quality of life through a better understanding of the impacts, both positive and negative, of the market system. The Macromarketing Society provides a place for this work. Dr McDonagh is Global Policy & Environment Editor of the Society’s Journal of Macromarketing.

Visit for details of the Macromarketing Seminar 2009.