Business School

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DCU Business School


European Business Students Navigate Way to Inaugural Farrell Grant Sparks Award

19th March 2009

A team of students on DCU's B.A. in European Business degree have scooped the Inaugural Farrell Grant Sparks (FGS) Award for their enterprising business planning.

Frederique Barroyer, Vaclav Bastyr, Martin Bohnet and Hendrik Gorisch, all final year European Business students, took the 2,000 euro winners' prize for their work during their New Enterprise Development (EF317) module. The team's 'Dublin Bike' project was centred on the provision in Dublin City Centre of electric and push-bike rental with integrated GPS facility.

Mr Ian Duffy, Managing Partner at FGS, presents the winners' cheque to the Dublin Bike team

The 220 students final year Bachelor of Business Studies and BA in European Business students worked in 58 teams to develop business plans from original ideas. The New Enterprise Development module, co-ordinated by Dr. Sarah Ingle and Prof. Colm O'Gorman, aims to integrate learning from previous years of study and apply students' knowledge of finance, sales, market research, production, management and teamwork to a real-life business in a risk-free environment.

Dr. Sarah Ingle selected the top ten teams based on Feasibility Study and Elevator Pitch Poster presentation, and a judging panel in Farrell Grant Sparks (FGS) short-listed three teams who presented to the class and the judging panel on 12th March. Ian Duffy, Managing Partner at FGS, made final decision on the day based on ten minute verbal presentation.

The judging panel praised the winning team's attention to detail in their market research plan and also the proposed operations of the business. They were also impressed by the students' verbal presentation of  their 'elevator pitch'.

Other shortlisted finalists were the 'EuroVend' team of Deborah O'Neill, Rebecca Uzell, Laura Prunty and Robert Colgan. They proposed the supply, installation and delivery of a giant vending machine supplying a wide range of products at Connolly Station, Dublin.

The 'Energy Safe - Residential Energy Efficiency Agency' team of Christoph Lukaseder, Michael Strautmann and Jens Thenakara proposed a 'one-stop' service for home-owners who wish to improve the energy rating of their homes.

The practical, industry focus of the module is just one example of how DCU Business School fosters students' creativity and prepares tomorrow's business leaders for the challenges of the commercial world.

Shortlisted finalists 'Energy Safe' pictured with
Dr Sarah Ingle of DCUBS and Mr Ian Duffy of FGS


Shortlisted finalists 'Euro-Vend' pictured with
Dr Sarah Ingle of DCUBS and Mr Ian Duffy of FGS