in which research, including supervision of postgraduate research,
is undertaken include:
â€¢ Brand Management and Brand Culture, Corporate Branding and
Reputation, Business to Business Branding, Agribusiness and Organic
Food Brand Consumption, and Food Health Issues.
â€¢ Discourses of Customer Service and Service Quality.
â€¢ Marketing Metrics,
Key Role of Managerâ€™s Personal Values and their Impact on Market
Orientation, and Organisational Culture and Marketing Strategy.
â€¢ Eliasian Perspectives on Sport, Bohemia, Business and Innovation
and Professional Musicianship, Strategic Marketing Communications,
and Consumption Patterns
of Digital Content by Education Stakeholders as part of the Global
Grid for Learning project.
â€¢ Ethics and Marketing, Consumption Studies, Qualitative Methods in
Consumer Research, Green Consumption, Theorising Ecological
Sustainable Communication and
Risk Society, and Corporate Social Responsibility and Social
â€¢ Consumer Behaviour and Consumer Research considering the Impact of
Bereavement on consumption and the Consumer Behaviour of Older
â€¢ Foreign Market
Entry Strategies and Export Behaviour, Strategic Alliances and
Internationalisation of SMEs, Marketing, Innovation and
Technology, and new product development.
Among the main researchers in Marketing are Prof. Darach Turley, Dr.
Pierre McDonagh, Dr. John Connolly, Dr. Michael Gannon, Dr. Yuhui
Gao, Dr. Laurent Muzellec, and Dr. Anne Sinnott.