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DCU Business School


DCUBS Students learn how to do Business in China

Half-day workshop to address trade trends, opportunities, World Expo Shanghai 2010, and tips on doing business in China

3rd November 2009

DCU Business School is delighted to announce a half-day workshop on doing business in China as part of its Next Generation Management initiative. Chaired by Dr. Theo Lynn (DCU Business School) and Deirdre Walsh, Managing Director of ChinaGreen, the workshop will take place on 6 November 2009 from 1pm until 5pm in HG23 in the DCU Nursing Building.


With over 180 registered attendees from DCU Next Generation Management programmes and businesses from North Dublin, the workshop comes at a time when a key recommendation of the Global Irish Economic Forum held recently in Farmleigh was for Ireland Inc to look East for opportunities.

The workshop is one of four free half-day workshops focusing on China, Russia (December), India (February) and the Arabian Gulf. This first workshop reflects China’s importance to Ireland’s future growth. It is now the fifth largest consumer market in the world and latest CSO statistics reveal year on year exports to China are up almost 8% on last year.

Attendees will be addressed by a number of speakers including Cathy Holohan, China Market Advisor at Enterprise Ireland and alumnus of DCU, who will provide an overview of Enterprise Ireland’s activities in the region and the supports available for companies heading to China.

Deirdre Walsh, Managing Director of ChinaGreen will provide attendees with a practical introduction to China, and doing business there, as well as an overview of the opportunities that exist in China for Irish businesses in 2010.

Pat Ivory, Head of Trade and International Relations at IBEC, will provide an overview of trends in trade with China.

A key part of the workshop will be presentations from Kieran McKenna of Aqueduct Investments on high spec manufacturing in China for global sales and Frank Ennis of Porterhouse Group on their plans for World Expo Shanghai 2010.

The workshop will conclude with a Q&A session chaired by Dr. Lynn.

Dr. Theo Lynn, (Deputy Director, DCU Learning, Innovation and Knowledge Research Centre and Programme Chairperson, MSc in Business Management and MSc in E-Commerce) said: “These workshops provide our students, alumni and local businesses with the knowledge to exploit opportunities in a post-growth economy. ChinaGreen, IBEC, Enterprise Ireland, Aqueduct Investments and Porterhouse provide valuable insights in to international business that supplements our programmes and are helping prepare the next generation of Irish managers.”

Deirdre Walsh, Managing Director of ChinaGreen said “We are very excited to be involved with this event at DCU and to be part of the Next Generation Initiative. DCU Business School has always led the way in the application of cutting edge learning to practical real-world situations. That’s what this event is all about and also a principle that drives ChinaGreen in delivering value to our clients. We look forward to a lively and thought-provoking event.”

Programme Schedule

1300 - Welcome – Dr. Theo Lynn (DCU Business School) & Deirdre Walsh (ChinaGreen)
1320 - Introduction to China – Cathy Holahan (Enterprise Ireland)
1400 - Trade Trends in China - Pat Ivory (IBEC)
1500 - China Business Opportunities 2010 - Deirdre Walsh (ChinaGreen)
1540 - High Spec Manufacturing in China for Global Sales - Kieran McKenna (Aqueduct Investments)
1610 - An Irish Brand in China, via World Expo Shanghai 2010 - Frank Ennis (Porterhouse Group)
1640 – Panel Discussion and Q&A chaired by Dr. Theo Lynn (DCU Business School)
1700 – Close of Workshop


For more information, contact:

Dr. Theo Lynn, DCU Business School
Tel: +353-1-7006873
Mobile: +353-87-2261723

Deirdre Walsh, ChinaGreen
Mobile: +353 -87-2163618