DCU Business School - Developments at DCUBS
DCU Business School
The â€œAntichrist of Marketingâ€, Professor Stephen Brown, visits DCUBS
|24th April 2009
DCU Business faculty, students and guest had the honour this week of meeting with Stephen Brown, Professor of Marketing at the University of Ulster. Described by academic admirers as â€œThe Antichrist of Marketingâ€ and â€œa postmodern provocateurâ€, Professor Brown treated attendees to a reading from his book Agents & Dealers, and a Q&A session about his forthcoming novel The Customer Key.
Prof Stephen Brown (left) pictured with Dr Pierre McDonagh, Director of the Centre for Consumption Studies at DCUBS
Agents & Dealers is a prequel to his previous book, The Marketing Code, arguably the worldâ€™s first â€˜management thrillerâ€™. Noticing that his students were unwilling to wade through the tedium of traditional textbooks, he elected to radically change the template: thrills replaced theories, corpses superseded case studies, and bullets were exchanged for bullet-points.
Stephen Brown has written twenty books in total; he is renowned for his sparkling conference presentations; he has been a visiting professor at the University of California, the University of Utah, and Kellogg School of Management, Northwestern University.
Prof Brown visited DCUBS as part of the Consuming Identity - Centre for Consumption Studies Spring Seminar Series. Further seminars in this series will be delivered by Maurice Patterson of the University of Limerick's Kemmy Business School, and Dr Eminegul Karababa of the University of Exeter School of Business and Economics.