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DCU Business School News

DCU Business School

Postgraduate Practicum Day

Friday, 27th August 2010  |  DCU Business School, Dublin 9

About the 'Practicum'

Throughout DCU's MBS in Marketing and MSc in Business Management programmes, students are given the opportunity to apply their knowledge to real-world projects. As well as undertaking industry-relevant projects for individual modules, students have the opportunity of working together in a group to complete a major practical project in lieu of an individual dissertation - a 'practicum'.

Projects are sourced from DCU's research centres, corporate clients, or may be based on students' own insights and ideas. They entail working to solve a real-world problem or to exploit a real-world opportunity. This may involve identifying the commercial opportunity, researching the market, or developing a marketing campaign.

See the Practicum Presentations for Yourself

As part of DCU Business School's commitment to engagement with the wider community, we welcome guests to attend our practicum presentations on 27 August 2010. Guests will also have the opportunity to ask questions after each presentation or during the lunchtime practicum poster session on the ground floor of the business school.

The presentations are grouped in to four main themes:

* Original business plans - business ideas that students have identified, research and prepared business plans for.
* Irish e-Business Marketing - marketing projects for Irish e-businesses
* International Marketing - marketing projects for Irish businesses typically involving an international aspect
* Local Businesses and Projects - marketing practicums for organisations located on the Northside of Dublin

The full schedule is below and attendance provides guests with the opportunity to explore ways in which they might connect and collaborate with DCU Business School, our faculty and students.

Please register your attendance at the DCU Business School Practicum Day by emailing your name, affiliation, and the session(s) you wish to attend to


0830 Registration and coffee (Ground Floor, DCU Business School)

0900 Introduction - Dr. Theo Lynn (QG13, DCU Business School)

Session 1 - Original Business Plans (QG13, DCU Business School)

0915 Foodies
0930 Online Fits
0945 Sample Circus
1000 Dot Dot Dot Fashion Marketing
1015 Afro Celt Airlines
1030 LED Lighting

1045 Coffee Break

Session 2 - Irish e-Business Marketing (QG13, DCU Business School)

1100 Horseplay
1115 Tenderme
1130 In Loving Memory
1200 Digitary
1215 HRLocker (UK and Ireland)

1230 Lunch and Research Poster Display

Session 3 - International Marketing (QG13, DCU Business School)

1400 Toddler Holidays
1415 HR Locker (North America)
1430 Dabl
1445 DCU Language Services
1500 Equinome

1515 Coffee Break

Session 4 - Local Businesses and Projects (QG13, DCU Business School)

1530 Perigord
1545 DCU Civic Engagement
1600 Irish Teaching and Learning Festival
1615 North Dublin Chamber of Commerce
1630 Printpac
1645 Timing Ireland