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MBS in Marketing (DC509)

Consultancy Projects

DCU Business School believes in giving students the opportunity put knowledge and skills in to action by working on real-life projects with sponsor companies. These projects enable students to meet with industry experts and potential employers, to put their new knowledge into practice, and to start building a marketing portfolio.
Sample sponsor companies include:

  • Cambridge University Press
  • Obeikan Research and Development
  • Futurelab
  • Paddy Power
Some projects form part of an inter-university competition such as the Google Online Marketing Challenge. The Google Online Marketing Challenge provides students with the opportunity to run a funded 3-week online marketing campaign for small-to-medium sized companies.

In some instances, sponsor companies will invite leading groups to present at their headquarters or offer additional prizes for outstanding work.
Dr. Laurent Muzellec with MBS in Marketing students in Cambridge, January 2009


Members of the MBS in Marketing class with David Hamill of Enterprise Ireland in Dubai, June 2009