Business School
DCU Business School - Mary Loonam
DCU Business School
Mary Loonam
| Academic and Professional Qualifications: |
Bachelor of Business Studies, University of Limerick Masters of Business Studies, University of Limerick |
|---|---|
| Biography: | Mary Loonam is a Lecturer in Management at Dublin City University. Mary was awarded a Masters through research from the University of Limerick in 2006. Prior to joining DCU Mary worked in Amárach Consultancy as a Senior Researcher. Mary teaches in Management and Research Methods. Her research interests include the usage of self-service technologies, remote encounters and online personalisation. |
| Teaching Areas: |
Management Marketing Research Methods |
| Research Interests: | |
| Selected Publications: |
Loonam, M. and D. O'Loughlin (2008). ‘An Observational Analysis of E-Service Quality in Online Banking’ Journal of Financial Services Marketing l3(2) pp.164-178
Loonam, M. and D. O'Loughlin (2008). ‘Exploring E-Service Quality – A Study of Irish Online Banking’ Intelligent Marketing and Planning Journal (Forthcoming) Loonam, M. and D. O'Loughlin (2006). Financial E-Service Quality - A Study of Irish Online Banking. Proceedings of the 35th European Marketing Academy (EMAC), Athens University of Economics & Business, Greece (May 23rd– 26th). Loonam, M. and D. O'Loughlin (2005). Exploring E-Service Quality - A Study of Irish Online Banking. Proceedings of the Academy of Marketing, Dublin Institute of Technology, Ireland (July 5th-7th). Loonam, M. and D. O'Loughlin (2004). Exploring the Effects of Online Service Encounters on Perceived Service Quality: A Study of Irish Financial Services. Proceedings of the Irish Academy of Management, Trinity College Dublin, Ireland (Sept 2nd-3rd). |