Business School

DCU Business School - Yuhui Gao

DCU Business School

Yuhui Gao

Yuhui GaoName: Dr Yuhui Gao
Phone Number: 6936
Room Number: Q327
Email Address:

Academic and Professional Qualifications: Ph.D., University College Dublin
Member (2003- present), Academy of Marketing Science (AMS) Member (2003- present), European Marketing Academy (EMAC)
Member (2005- present), Academy of Marketing (AM)
Member (2006- 2007), Academy of International Business (AIB)
Biography: Yuhui Gao is a lecturer in Marketing at DCUBS. She holds a Ph.D. from University College Dublin in the areas of marketing performance and the impact of managers' personal values on marketing strategy. Before joining DCUBS, she was a Senior Teaching Assistant and taught a number of both undergraduate and postgraduate courses at Quinn and Smurfit School of Business, University College Dublin. She also taught in Asia Pacific Management Institute, Hong Kong. Prior to this, she worked at the Centre of International Marketing Studies, UCD Smurfit School of Business for over three years.

Yuhui’s current research interests are in the areas of marketing research; leaders' personal Values and their relevance to marketing; market orientation and marketing performance measurement. Her work has appeared in Journal of Strategic Marketing, Industrial Marketing Management. She is a member of the Academy of Marketing Science, the European Marketing Academy, and the Academy of Marketing.

Yuhui is Chair of the M.B.S. in Marketing and the B.Sc. in Marketing, Innovation and Technology at DCU.

Teaching Areas: Marketing in a High Tech Environment
Market Feasibility Research
Applied Market Research
Marketing on the Internet
Research Interests:

View Full Research Profile for Yuhui Gao

Selected Publications: Gao, Yuhui and Frank Bradley (2007). Engendering a Market Orientation: Exploring the Invisible Role of Leaders' Personal Values. Journal of Strategic Marketing, 15, 2-3, pp79-89. Bradley, Frank, Ralf Meyer, and Yuhui Gao (2006). Use of Supplier-Customer Relationships by SMEs to Enter Foreign Markets. Industrial Marketing Management, 35, 6, pp652-665. Published Conference Proceedings (All blind reviewed and refereed)

Gao,Yuhui, Frank Bradley, and Susan Tai (2008), 'From Marketing Performance to Financial Performance: Some New Findings', European Academy of Marketing Conference (EMAC), 27-MAY-08 - 30-MAY-08, Brighton, United Kingdom

Gao, Yuhui (2008), 'Linking Personal Values, Organizational Culture, and Market Orientation', Cultural Perspectives in Marketing Conference, Academy of Marketing Science, 16-JAN-08 - 19-JAN-08, New Orleans, LA, U.S.A.

Gao,Yuhui, Frank Bradley and Carlos M. P. Sousa (2007), Discovering the Hidden Factors that Drive Market Orientation: the Importance of Personal Values, 36th European Marketing Academy Conference (EMAC), 22-MAY-07 - 25-MAY-07, Reykjavik, Iceland