DDM Roadshow coming to DCUBS

DCU MarketingLab in collaboration with the DDM Alliance are holding a one-day conference on 27 March 2014 from 0830 – 1800 in the Helix Theatre, DCU. This full-day event is all about what you can do to embrace data-driven marketing and keep in control of today’s complex digital marketing environment. The program is built around a number of fundamental catalysts (born in the US) that accelerate the rapid development of data-driven marketing. More than 15 business experts from the US and Europe provide you with insights how technology has dramatically changed the way people communicate, do business and generally lead their lives. It’s increasingly online, and it’s increasingly mobile. In turn, those technologies have created tons of data-driven marketing opportunities. For more information about the event and how to register, visit the DDM website.