Academic biography

Dr Yuhui Gao is Associate Professor in Marketing at DCU Business School, Dublin City University. She holds a PhD in Marketing from Michael Smurfit Graduate School of Business, University College Dublin (UCD). Before joining DCU Business School, she worked as a Senior Teaching Assistant and taught a number of courses at UCD Lochlann Quinn School of Business (undergraduate) and UCD Michael Smurfit Graduate Business School. Prior to this, she worked as a Research Assistant at the Centre of International Marketing Studies at UCD. Numerous international marketing research projects she participated in have appeared in top marketing journals.

Yuhui has served as the Chairperson of the BSc in Marketing, Innovation and Technology programme for over seven years. She is also China Liaison Co-ordinator at DCU Business School. She has taught undergraduate, postgraduate, PhD and MBA programmes in Spain, Ireland, mainland China and Hong Kong. Yuhui is a recipient of multiple national and international research awards (e.g., University Early Career Research Award; Emerald/IACMR Chinese Management Research Fund Award). She has rich consulting experience with multinational companies as well as SMEs.

Her current research interests are marketing performance management (marketing metrics), marketing research, services marketing and firm leaders’ personal values and their relevance to marketing strategy. She has published widely in a number of international peer-reviewed journals including European Journal of Marketing, International Journal of Contemporary Hospitality Management, Journal of Small Business & Entrepreneurship, Journal of Business Ethics, Industrial Marketing Management, International Business Review, Journal of Strategic Marketing, The Marketing Review and among others. She is a member of European Marketing Academy, American Marketing Association and Academy of Marketing Science.

Yuhui is a recipient of the Irish Research Council Research Ally Prizes 2021. She has been nominated for the President's Awards for Engagement 2022.