2012 annual Marketing Breakfast

This year's annual Marketing Breakfast for final year undergraduate and taught postgraduate marketing students was hosted by DCU Business School Marketing Group in The Helix.

Over 140 students attending the event had the opportunity to mingle with and learn from senior business executives representing companies as diverse as Business in the Community Ireland, Empathy Marketing Ireland, IBM, Johnson & Johnson, Kerrygold, Publicis, QMP and Simply Zesty. The keynote address was delivered by Mr George O'Connor, Managing Director of Enterprise Rent-a-Car who also sponsored the event.

Dr Pierre McDonagh of DCU Business School said,

"Students gain real insights and benefit from important networking opportunities with experienced senior executives. The advice on offer includes current trends in marketing career paths, promising sectoral opportunities, changes in desired skill sets, or general advice on applying and interviewing for marketing positions."