Campus Residences has been shortlisted for the The All Ireland Marketing Awards

29 March 2010

Campus Residences exterior

The Events and Sales Office in the Campus Residences Office headed by the Sales & Marketing Executive Linda Murphy, has been shortlisted for the The All Ireland Marketing Awards. The All Ireland Marketing Awards programme is organised by the Marketing Institute of Ireland and is the nation's premier means of recognising the success of Irish marketing professionals and acknowledging their major contribution to the ongoing process of strengthening the economy of our island.

The aim of the The Marketing Institute of Ireland in staging these awards is to promote excellence and best practice in all areas of marketing, and especially highlight the role of marketing in value creation, and its relationship to profit performance.

This year the Institute was inundated with entrants. They received hundreds of entries with all categories being over subscribed. On this note, to be shortlisted, is particularly noteworthy.

The Campus Residences Ltd. entry focused on the challenges it faced over the last number of years. In particular, the challenge was how to promote the University as an alternative place to stay during the summer months. This was at a time when 3 & 4 star hotels were offering extremely competitive rates and the market was saturated with special offers and package. Their solution was to target the youth, student and travel markets as this set their business apart from their competitors. They also looked at concerts and events taking place in Croke Park and how they could link the two. By using social marketing tools such as Facebook, online advertising and ezines and creating specific campaigns for each event, they were able to increase their leisure business significantly. One of these campaigns included our ‘Back for good’ campaign created for the Take That concert. We repeated this campaign for other concerts and GAA campaigns.

Mary Cunningham, General Manager, ‘We are all delighted in Campus Residences Ltd to have the Events & Sales office and Linda shortlisted for this prestigious award and we hope to continue to increase business with similar campaigns in the coming months’.

The winners and results will be officially announced on the 13th May. Campus Residences Ltd has been shortlisted in the ‘Small Business Marketing Award’ category.