DCU launches Digital Marketing Qualification

14 June 2010

DCU today announced the launch of the Graduate Certificate in Digital Marketing.  This is the first university accredited digital marketing certificate in Ireland.  It is aimed at marketing professionals who face the challenge of operating in the brave new world of digital marketing.

During the “noughties” digital marketing shifted from Web 1.0 to Web 2.0.  The internet moved from “just another channel” to become a new marketing paradigm.  The twenty-teens will continue to place pressure on the skills of marketers in communications agencies, research agencies and on the client side.

In response to industry demand DCU has designed the first postgraduate programme in digital marketing to be offered by an Irish University.

“We designed the course in collaboration with Irish Industry” says Donal Clancy, a lecturer with DCU.  “We found that many currently in marketing positions graduated in a traditional media environment.  We were asked for a short-term, rapid turnaround course with a practical skills-based focus.  In response we designed a programme aimed at business / marketing graduates, or those with significant practical experience in marketing.” 

This 6 to 8 month part-time programme leads to the award of a fully accredited postgraduate university qualification in Digital Marketing.

DCU has a demonstrated track record as a flexible, innovative and industry reflective university.  “This means we can credibly deliver the unique blend of skills demanded for digital marketing by leveraging the practical expertise of our Business School, the School of Communications and the School of Computing.  Digital marketing is a discipline which demands agility, responsiveness and an eye on the future,” according to Prof. Darach Turley, Head of Marketing at DCU Business School.

What will students learn?
•    Advertising/Promotions/PR in the digital world
•    Online qualitative and quantitative marketing research
•    Consumer behaviour, insights and need state identification in a digital context
•    Planning and managing digital marketing campaigns
•    Database marketing & CRM
•    Beyond email and online – phones, apps, i-pods, game controllers, consumer goods...
•    SEO, SEM, Webcrawling, Indexing, Linking, Tagging, the hidden engines of success
•    What’s new today and what is coming tomorrow?
•    Should do and must do: Ethics and Regulations
•    How do I take all this information and pull it together to build a campaign?

For full details on the course go to www.dcu.ie/digitalmarketing

or contact:

Donal Clancy in the DCU Business School
donal.clancy@dcu.ie,
tel: +353 (0)1 7008075