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Data Driven Marketing Roadshow coming to DCU

DCU MarketingLab in collaboration with the DDM Alliance are holding a one-day conference on 27 March 2014 in the Helix, DCU. This full-day event is all about what you can do to embrace data-driven marketing and keep in control of today’s complex digital marketing environment. More than 15 business experts from the US and Europe provide you with insights how technology has dramatically changed the way people communicate, do business and generally lead their lives. 


Attendees will learn what data-driven marketing is as well as develop an understanding of how to deploy data-driven marketing strategies in their own business.

The DDM Alliance has assembled a host of expert speakers from the following companies;

  • Marketo, (leading marketing automation software provider)
  • Tableau Software, (leading provider of fast analytics and data visualisation software)
  • Attivo, (the “Return on Information Assets” (ROIA) company)
  • Hubspot, (inbound marketing software to attract, nurture and convert leads to revenue)
  • Selligent, (international digital marketing campaign management solutions vendor)
  • eXelate, (powering smarter marketing decisions through analytics, smart data and cloud infrastructure)


The full conference program is available at http://www.ddmalliance.com/ddm-roadshow/.

Full price tickets are €149 but members of the DCU community can use the promotional code DCU to avail of a FREE ticket! 

To get your free ticket, please register here - http://www.eventbrite.ie/e/ddm-road-show-data-driven-marketing-dublin-tickets-10699477425