Academic biography

Dr Rehan Iftikhar is an Assistant Professor of Digital Marketing & Information Systems at DCU Business School. He holds a M.Sc. degree in Engineering Management from the University of Exeter, UK, and a Ph.D. degree in Business and Management from Maynooth University, Ireland. Previous to this role, he worked as a Lecturer in Maynooth University. He has an engineering background and previous experience of working as a Project Engineer and an Operation Analyst.

His research is regarded highly and has been published in  renowned journals, such as the Journal of Global Information Management, IEEE Transactions on Engineering Management, Journal of Economic Behavior and Organization, and Journal of General Management. He has also won multiple awards for his research including the best paper award at European Conference of Information Systems (ECIS). Dr Iftikhar’s main research interests are digital transformation, disruptive technologies, digital marketing, digital retail, and technology management.