Business School

DCU Business School - Anne Sinnott

DCU Business School

Anne Sinnott

Anne SinnottName: Dr Anne Sinnott
Phone Number: 5396
Room Number: Q107
Email Address:

Academic and Professional Qualifications: Ph.D., MMII.

Anne Sinnott is a Senior Lecturer in Marketing at DCU Business School. She joined the faculty of DCUBS in 1985. Prior to this she worked in both market research and in education. She holds a B.A. and Higher Diploma in Education from University College Dublin and an MBA and Ph.D. from NUI, Galway.

Anne’s research interests include quality management, management of service businesses and customer service strategies. She is currently Associate Dean for Teaching & Learning in DCUBS. She is also a member of the Quality Promotion Committee and is a certified quality assessor. She is currently involved in the Academic Framework for Innovation (AFI) project in DCU

Teaching Areas:
  • Marketing
  • Services Marketing
  • Customer Value Management
  • Quality Management
Research Interests:

Her research interests are in the areas of customer service, service marketing & management and service quality management. Her current research projects include the development of a customer centric approach to policing; the application of service quality management to education and the application of service innovation techniques in financial services. As part of her current post as Associate Dean for Teaching & Learning within the faculty, she is involved with the examination and promulgation of best practice approaches to teaching.

View Full Research Profile for Anne Sinnott

Selected Publications: Sinnott, A (with Dodds, WB, O’Reilly, N, Lynch, J and Gannon, M) (2002), “ The Consumer Sentiment of the Irish Nation,” European Journal of Marketing (under review).

Sinnott, A., (with Monks, K., Buckley, F.), 1998`. ‘Communications Enhancement’, Human Resource Management , Vol 37, No. 3&4 pp. 221-234.

Sinnott, A., (with Monks, K., Buckley, F.), 1997. ‘Human Resource Management in a Quality Context: Some Irish Evidence’, Employee Relations, Vol. 19, No. 3, pp. 193-207.

Sinnott, A. (with Monks, K., Buckley, F.), 1998. ‘Managing Human Resources in a Quality Context’. In Roche, W, Monks, K and Walsh, J. Human Resource Strategies. Dublin: Oaktree Press.

Sinnott, A (with Monks, K., Buckley, F.). 1996. ‘Gaining Competitive Advantage through a Quality Culture: the Role of Human Resource Management’, Research Paper Series, No.12, Dublin City University Business School.