DCU Business School

Naoimh O'Reilly

Academic and Professional Qualifications:	Dublin City University 1989 1993 BA (hons) in International Marketing & Languages. Dublin City University 1995 1997 MBS in Strategic International Marketing. First Class Honours. Member of the Marketing Institute of Ireland
Biography:	Naoimh holds a BA (hons) in International Marketing & Languages and an MBS in Strategic International Marketing, both from Dublin City University. She chairs the B.Sc. in Marketing, Innovation and Technology, is an active member of the School’s Teaching and Learning Committee, the Portfolio Group and The Web Development Committee. Naoimh is a Previous Winner of the President's Award for Teaching and learning
Teaching Areas:	e-Marketing, Managing Customer Relationships.
Research Interests:	View Full Research Profile for Naoimh O'Reilly
Selected Publications:	Dodds, W.B., Sinnott, A., O'Reilly, N., Lynch, J. & Gannon, M. (2004). Irish consumers' viewpoint of marketing in a surging economy: A cross sectional study. Proceedings of the 2004 International Business and Economy Conference. Dodds, W.B., Sinnott, A., O'Reilly, N., Lynch, J. & Gannon, M. (2003). The consumer sentiment of the Irish Nation. Proceedings of the 2003 Academy of Marketing Science Annual Conference, 229. “When Smallville met Metropolis – A Story of Big Town Shopping in a Small Town Setting.” Paper published in the proceedings of the Association for Consumer Research Conference on Gender Marketing and Consumer Behaviour, Dublin June 2002. “Steps Towards the Juggling Lifestyle” (2000) Paper published in the proceedings of the EIASM Second Workshop on Interpretative Consumer Research. Brussels, May 2000.