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Naoimh O'Reilly

MS

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Naoimh holds a BA (hons) in International Marketing & Languages and an MBS in Strategic International Marketing, both from Dublin City University. Her teaching interests lie in digital marketing and she is currently pursuing her PhD in Technology Enhanced Learning at Lancaster University.

Conference Publication

Year Publication
2018 O'Reilly, N and Donaldson, L (2018) EdTech Thank you, Dear Diary, for giving me this Space: The Use of e-portfolios to develop reflective practice during a Study Abroad year
2016 O&apos&#x3b;Reilly,Naoimh;Costello,Eamon;Farrelly,Tom (2016) EADTU The Online, Open and Flexible Higher Education Conference Lecturer Engagement with the Virtual Learning Environment in Dublin City University Italy,
2016 O&apos&#x3b;Reilly,Naoimh (2016) NextGenDl Why has the VLE failed to disrupt teaching practice? Ireland,
2015 Brady,Malcolm;O'Reilly,Naoimh (2015) EADTU The Online, Open and Flexible Higher Education Conference Learning Management Systems and Virtual Learning Environments: Changing the nature of academic work Germany,
2002 O'Reilly,Naoimh (2002) Association for Consumer Research Conference on Gender Marketing and Consumer Behaviour "When Smallville met Metropolis – A Story of Big Town Shopping in a Small Town Setting." Ireland,
2000 O'Reilly,Naoimh (2000) EIASM Second Workshop on Interpretative Consumer Research "Steps Towards the Juggling Lifestyle" Ireland,

Other Journal

Year Publication
2004 O'Reilly, N., Dodds, W.B., Sinnott, A., Lynch, J. & Gannon, M. (2004) 'Irish consumers' viewpoint of marketing in a surging economy: A cross sectional study' .
2003 O'Reilly, N., Dodds, W.B., Sinnott, A., Lynch, J. & Gannon, M. (2003) 'The consumer sentiment of the Irish Nation' .
2002 O'Reilly, N. (2002) 'When Smallville met Metropolis - A Story of Big Town Shopping in a Small Town Setting' .
2000 O'Reilly, N. (2000) 'Steps Towards the Juggling Lifestyle' .
Certain data included herein are derived from the © Web of Science (2021) of Clarivate. All rights reserved.

Professional Associations

Association Function From / To
The Marketing Institute Member -

Honors and Awards

Date Title Awarding Body
01/01/2000 President's Award for Teaching and Learning DCU

Research Interests

Ph.D. Research: Naoimh is currently pursuing her PhD in Technology Enhanced Learning in Lancaster University. She is particularly interested in formal and informal learning. 

Naoimh is also involved in cross-faculty research project, exploring the development of critical thinking in undergraduate students.

Modules Coordinated

Term Title Subject
2022 Marketing of High Tech Products & Innovations MG114
2022 Digital Marketing MG337
2022 Digital Marketing MG329
2022 Description of 2021_MG336 MG336