John Loonam

Dr

Contact Details


Q141

T:Ext. 6182

E:John.Loonam@dcu.ie
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Dr. John Loonam is an Assistant Professor of Strategy at DCU Business School. He holds a Bachelor of Arts in European Studies and a Masters of Business Studies from the University of Limerick. He received his PhD in Business Studies from Trinity College, Dublin. He teaches Strategy at Undergraduate, Postgraduate, and Executive level.  He has acted as Programme Chair on a number of Executive programmes, a former Director of the DCU Executive MBA programme, DCUBS Masters in e-Commerce, and is the current chair of the DCUBS Graduate Certificate in Strategic Leadership .  Over the past decade he has collaborated with Executive Leaders on strategic projects within multinational, large-scale indigenous, small-to-medium sized enterprises, semi-state, public sector, and not for profit organisations. His research focuses on Strategy & Digital Business.  A sample of recent publications includes; "Competition in an age of Ecosystems: Implications for Strategy" (2025), "Exploring Top Management Support for Digital Transformation: A Case Study of a European Financial Services Organisation"(2024), "Global Value Chains & Digital Platforms: Implications for Strategy" (2022), "On Digital Transformation: Implications for Strategic Change" (2021), "Cyber Resiliency for Digital Enterprises: A Strategic Leadership perspective" (2020). He is also actively involved in supervising masters and doctoral students (PhDs). He welcomes PhD queries from students interested in the topics of Strategy and Digital Business.

Book Chapter

Year Publication
2023 Loonam, John (2023) 'The Grounded Theory Methodology: Over Fifty Years of Inquiry' In: Research Methods in Organizational Change. United Kingdom : Edward Elgar Publishing.
2021 Loonam, J. (2021) 'Towards digital transformation: Implications for strategic change' In: Reviving Businesses With New Organizational Change Management Strategies. [Link] http://doi:10.4018/978-1-7998-7452-2
2018 Vikas Kumar, John Loonam, Jose Arturo Garza-Reyes, Archana Kumari, and Hieu Van Ngo (2018) 'Achieving Supply Chain Integration through eBusiness enabled Enterprise Systems: The case of the UK Automobile Sector' In: E-Business and Supply Chain Integration: Strategies and Case Studies from Industry. New York, USA : Kogan Page.
2016 Upadhyay, A., M. Ali, V. Kumar, and J. Loonam (2016) 'Role of Operations Strategy and Big Data: A Study of a Transport Company' In: Supply Chain Management in the Big Data Era. Pennsylvania, USA : IGI Global Publication.
2011 Loonam, J. and McDonagh, J. (2011) 'A Grounded Theory Study of Enterprise Information Systems Implementation' In: Enterprise Information Systems: Concepts, Methodologies, Tools and Applications. Pennsylvania, USA : Information Resource Management Association (eds.), Information Scienc.
2009 John, Loonam,Joe, McDonagh (2009) 'A Grounded Theory Study of Enterprise Systems Implementation-Lessons Learned from the Irish Health Services' In: : Information Science.
2008 Loonam, John (2008) 'Top Management & Enterprise Systems: The case of PPARS within the Irish Health Services' In: Helfery, M Connolly, R(Eds.). Business Innovation and Information Technology. Dublin : Logos Verlag Berlin.
2007 Loonam, John, McDonagh, Joe (2007) 'Implementing Enterprise Systems: A review of Critical Success Factors' In: Salazar, A Sawyer, S(Eds.). Handbook of Information Technology in Organisations and Electronic Markets. New Jersey, USA : World Scientific Publishing.
2004 Loonam, John, McDonagh, Joe (2004) 'Principles, Foundations, and Issues in Enterprise Systems' In: Lau, Linda(Eds.). Managing Business with SAP: Planning, Implementation and Evaluation. New York, USA : Idea Group Publishing.
2025 Loonam, J. (2025) 'Competition in an Age of Ecosystems: Implications for Strategy' In: Perspectives on Digital Transformation in Contemporary Business. USA : IGI Global Publications.

Peer Reviewed Journal

Year Publication
2024 Mctaggart, V.; Loonam, J. (2024) 'Exploring Top Management Support for Digital Transformation: A Case Study of a European Financial Services Organization'. IEEE Transactions on Engineering Management, 71 . [Link] [DOI]
2022 Loonam, J. & O'Regan, N. (2022) 'Global value chains and digital platforms: Implications for strategy'. STRATEGIC CHANGE, (31, 1):161-177.
2020 Loonam J., Zwiegelaar, J., Kumar, V., Booth C (2020) 'Cyber resiliency for digital enterprises: A strategic leadership perspective'. IEEE Transactions on Engineering Management, .
2018 Loonam, J., V. Kumar, and A. Mitra (2018) 'Revisiting critical success factors for Enterprise Systems implementation: A Literature Review'. STRATEGIC CHANGE, .
2018 Loonam, J., S. Eaves, V. Kumar, G. Parry (2018) '“Towards Digital Transformation: Lessons learned from Traditional Organisations”'. STRATEGIC CHANGE, .
2018 Eaves, S., V. Kumar, G. White, J. Loonam (2018) 'Making it Happen: The pivotal role of knowledge sharing for information technology deployment success during joint venture change'. STRATEGIC CHANGE, .
2017 Scott, B; Loonam, J; Kumar, V (2017) 'Exploring the rise of blockchain technology: Towards distributed collaborative organizations'. STRATEGIC CHANGE, 26 :423-428. [DOI]
2016 Vikas Kumar, John Loonam, J P Allen, and Steve Sawyer (2016) 'Exploring enterprise social systems & organisational change: Implementation in a digital age'. Journal of Information Technology, . https://doi.org/10.1057/jit.2016.1
2016 Smith, M., and J. Loonam (2016) 'Exploring Strategic Execution: A Case Study on the use of the Balanced Scorecard within an Irish Hospital'. JOURNAL OF STRATEGY AND MANAGEMENT, 9 (4).
2014 Loonam, John, J. McDonagh, V. Kumar, and N. O' Regan (2014) 'Top Managers & Information Systems: Crossing the Rubicon'. STRATEGIC CHANGE, 23, (3-4) p205 - 224 .
2013 Loonam, John (2013) 'Towards a Grounded Theory Methodology: Reflections for Management Scholars'. Irish Journal Of Management, 33 .
2010 Brady, M.; Loonam, J. (2010) 'Exploring the use of entityrelationship diagramming as a technique to support grounded theory inquiry'. Qualitative Research In Organizations And Management: An International Journal, 5 . [Link] [DOI]
2005 Loonam, John, McDonagh, Joe (2005) 'Exploring Top Management Support for the introduction of Enterprise Information Systems'. Irish Journal Of Management, 26 :163-178.

Conference Publication

Year Publication
2018 Kumar, V., Petliusheno, K., Zwiegelaar, J., Loonam, J., , J.Reyes (2018) British Academy of Management Investigating the benefits and challenges of Total Quality Management implementation in pharmaceutical companies
2016 Dieu Linh, N. T., Kumar, V., Ruan, X., Loonam, J. and Gia Thu, H. (2016) British Academy of Management Barriers to enterprise systems and supply chain integration: The case of Vietnamese textile and apparel enterprises [DOI]
2010 J, J (2010) Strategic Leadership and Information Systems Global Management Conference
2008 J, J (2008) Top Management & Enterprise Systems: Lessons from the Irish Health Services Irish Academy of Management
2008 J, J,J, J (2008) Top Management & Information Systems: A Grounded Theory Study of the Irish Health Services Academy of Management Annual Conference
2008 J, J (2008) Top Management and Enterprise Systems: The case of PPARS within the Irish Health Services International Conference on Business Innovation and Information Technology (Awarded Best Paper), Dublin City Unviersity
2004 Loonam, J. & McDonagh, J. (2004) Irish Academy of Management Annual Conference Exploring Top Management Support for the Introduction of Enterprise Information Systems: A Grounded Theory Approach Trinity College, Dublin, Ireland, 02/09/2004- 03/09/2004
Certain data included herein are derived from the © Web of Science (2025) of Clarivate. All rights reserved.

Research Interests

Business Strategy

Digital Business & Platform Strategy

Strategy Execution

Strategic Leadership & Transformation

Qualitative Research Methods



Modules Coordinated

Term Title Subject
2024-2025 Strategic Consultancy Project MNA1060
2024-2025 Sustainability & Strategic Consultancy I MNA1167
2024-2025 Business Strategy BAA1019
2024-2025 Sustainability & Strategic Consultancy II MNA1177
2024-2025 Strategy, Organisation, & Innovation II MNA1162