Dr. John Loonam is an Assistant Professor of Strategy at DCU Business School. He holds a Bachelor of Arts in European Studies and a Masters of Business Studies from the University of Limerick. He received his PhD in Business Studies from Trinity College, Dublin. He teaches Strategy at Undergraduate, Postgraduate, and Executive level. He has acted as Programme Chair on a number of Executive programmes, a former Director of the DCU Executive MBA programme, DCUBS Masters in e-Commerce, and is the current chair of the DCUBS Graduate Certificate in Strategic Leadership . Over the past decade he has collaborated with Executive Leaders on strategic projects within multinational, large-scale indigenous, small-to-medium sized enterprises, semi-state, public sector, and not for profit organisations. His research focuses on Strategy & Digital Business. A sample of recent publications includes; "Competition in an age of Ecosystems: Implications for Strategy" (2025), "Exploring Top Management Support for Digital Transformation: A Case Study of a European Financial Services Organisation"(2024), "Global Value Chains & Digital Platforms: Implications for Strategy" (2022), "On Digital Transformation: Implications for Strategic Change" (2021), "Cyber Resiliency for Digital Enterprises: A Strategic Leadership perspective" (2020). He is also actively involved in supervising masters and doctoral students (PhDs). He welcomes PhD queries from students interested in the topics of Strategy and Digital Business.
Book Chapter
| Year | Publication | |
|---|---|---|
| 2023 | Loonam, John (2023) 'The Grounded Theory Methodology: Over Fifty Years of Inquiry' In: Research Methods in Organizational Change. United Kingdom : Edward Elgar Publishing. | |
| 2021 | Loonam, J. (2021) 'Towards digital transformation: Implications for strategic change' In: Reviving Businesses With New Organizational Change Management Strategies. [Link] http://doi:10.4018/978-1-7998-7452-2 | |
| 2018 | Vikas Kumar, John Loonam, Jose Arturo Garza-Reyes, Archana Kumari, and Hieu Van Ngo (2018) 'Achieving Supply Chain Integration through eBusiness enabled Enterprise Systems: The case of the UK Automobile Sector' In: E-Business and Supply Chain Integration: Strategies and Case Studies from Industry. New York, USA : Kogan Page. | |
| 2016 | Upadhyay, A., M. Ali, V. Kumar, and J. Loonam (2016) 'Role of Operations Strategy and Big Data: A Study of a Transport Company' In: Supply Chain Management in the Big Data Era. Pennsylvania, USA : IGI Global Publication. | |
| 2011 | Loonam, J. and McDonagh, J. (2011) 'A Grounded Theory Study of Enterprise Information Systems Implementation' In: Enterprise Information Systems: Concepts, Methodologies, Tools and Applications. Pennsylvania, USA : Information Resource Management Association (eds.), Information Scienc. | |
| 2009 | John, Loonam,Joe, McDonagh (2009) 'A Grounded Theory Study of Enterprise Systems Implementation-Lessons Learned from the Irish Health Services' In: : Information Science. | |
| 2008 | Loonam, John (2008) 'Top Management & Enterprise Systems: The case of PPARS within the Irish Health Services' In: Helfery, M Connolly, R(Eds.). Business Innovation and Information Technology. Dublin : Logos Verlag Berlin. | |
| 2007 | Loonam, John, McDonagh, Joe (2007) 'Implementing Enterprise Systems: A review of Critical Success Factors' In: Salazar, A Sawyer, S(Eds.). Handbook of Information Technology in Organisations and Electronic Markets. New Jersey, USA : World Scientific Publishing. | |
| 2004 | Loonam, John, McDonagh, Joe (2004) 'Principles, Foundations, and Issues in Enterprise Systems' In: Lau, Linda(Eds.). Managing Business with SAP: Planning, Implementation and Evaluation. New York, USA : Idea Group Publishing. | |
| 2025 | Loonam, J. (2025) 'Competition in an Age of Ecosystems: Implications for Strategy' In: Perspectives on Digital Transformation in Contemporary Business. USA : IGI Global Publications. |
Peer Reviewed Journal
| Year | Publication | |
|---|---|---|
| 2024 | Mctaggart, V.; Loonam, J. (2024) 'Exploring Top Management Support for Digital Transformation: A Case Study of a European Financial Services Organization'. IEEE Transactions on Engineering Management, 71 . [Link] [DOI] | |
| 2022 | Loonam, J. & O'Regan, N. (2022) 'Global value chains and digital platforms: Implications for strategy'. STRATEGIC CHANGE, (31, 1):161-177. | |
| 2020 | Loonam J., Zwiegelaar, J., Kumar, V., Booth C (2020) 'Cyber resiliency for digital enterprises: A strategic leadership perspective'. IEEE Transactions on Engineering Management, . | |
| 2018 | Loonam, J., V. Kumar, and A. Mitra (2018) 'Revisiting critical success factors for Enterprise Systems implementation: A Literature Review'. STRATEGIC CHANGE, . | |
| 2018 | Loonam, J., S. Eaves, V. Kumar, G. Parry (2018) '“Towards Digital Transformation: Lessons learned from Traditional Organisations”'. STRATEGIC CHANGE, . | |
| 2018 | Eaves, S., V. Kumar, G. White, J. Loonam (2018) 'Making it Happen: The pivotal role of knowledge sharing for information technology deployment success during joint venture change'. STRATEGIC CHANGE, . | |
| 2017 | Scott, B; Loonam, J; Kumar, V (2017) 'Exploring the rise of blockchain technology: Towards distributed collaborative organizations'. STRATEGIC CHANGE, 26 :423-428. [DOI] | |
| 2016 | Vikas Kumar, John Loonam, J P Allen, and Steve Sawyer (2016) 'Exploring enterprise social systems & organisational change: Implementation in a digital age'. Journal of Information Technology, . https://doi.org/10.1057/jit.2016.1 | |
| 2016 | Smith, M., and J. Loonam (2016) 'Exploring Strategic Execution: A Case Study on the use of the Balanced Scorecard within an Irish Hospital'. JOURNAL OF STRATEGY AND MANAGEMENT, 9 (4). | |
| 2014 | Loonam, John, J. McDonagh, V. Kumar, and N. O' Regan (2014) 'Top Managers & Information Systems: Crossing the Rubicon'. STRATEGIC CHANGE, 23, (3-4) p205 - 224 . | |
| 2013 | Loonam, John (2013) 'Towards a Grounded Theory Methodology: Reflections for Management Scholars'. Irish Journal Of Management, 33 . | |
| 2010 | Brady, M.; Loonam, J. (2010) 'Exploring the use of entityrelationship diagramming as a technique to support grounded theory inquiry'. Qualitative Research In Organizations And Management: An International Journal, 5 . [Link] [DOI] | |
| 2005 | Loonam, John, McDonagh, Joe (2005) 'Exploring Top Management Support for the introduction of Enterprise Information Systems'. Irish Journal Of Management, 26 :163-178. |
Conference Publication
| Year | Publication | |
|---|---|---|
| 2018 | Kumar, V., Petliusheno, K., Zwiegelaar, J., Loonam, J., , J.Reyes (2018) British Academy of Management Investigating the benefits and challenges of Total Quality Management implementation in pharmaceutical companies | |
| 2016 | Dieu Linh, N. T., Kumar, V., Ruan, X., Loonam, J. and Gia Thu, H. (2016) British Academy of Management Barriers to enterprise systems and supply chain integration: The case of Vietnamese textile and apparel enterprises [DOI] | |
| 2010 | J, J (2010) Strategic Leadership and Information Systems Global Management Conference | |
| 2008 | J, J (2008) Top Management & Enterprise Systems: Lessons from the Irish Health Services Irish Academy of Management | |
| 2008 | J, J,J, J (2008) Top Management & Information Systems: A Grounded Theory Study of the Irish Health Services Academy of Management Annual Conference | |
| 2008 | J, J (2008) Top Management and Enterprise Systems: The case of PPARS within the Irish Health Services International Conference on Business Innovation and Information Technology (Awarded Best Paper), Dublin City Unviersity | |
| 2004 | Loonam, J. & McDonagh, J. (2004) Irish Academy of Management Annual Conference Exploring Top Management Support for the Introduction of Enterprise Information Systems: A Grounded Theory Approach Trinity College, Dublin, Ireland, 02/09/2004- 03/09/2004 |
Research Interests
Business Strategy
Digital Business & Platform Strategy
Strategy Execution
Strategic Leadership & Transformation
Qualitative Research Methods