Peter Robbins is one of Ireland’s foremost experts in innovation and new product and service development. He was global head of innovation excellence for GlaxoSmithKline where he led many of the worldwide, new product launches for Lucozade, Aquafresh, Sensodyne, Panadol, Ribena, alli and NiQuitin. Peter’s PhD is in Innovation. His area of research is how firms organise for innovation. He is a former head of the Department of Design Innovation in Maynooth University. He is an innovation advisor to the Governments development agencies and has developed and run courses and workshops in innovation for organisations in the public and private sector. He is on a number of innovation advisory boards in business and the third sector. Peter has trained in the renowned Stanford D School, he is a graduate of London’s What-if creativity programme. He has published in the Journal of Product Innovation Management, R&D Management, Technovation, the Irish Journal of Management: International Journal of Innovation Management; London Strategy Review and regularly speaks at international conferences on the subject of managing creativity and innovation
Book
| Year | Publication | |
|---|---|---|
| 2013 | Devitt, F.; Robbins, P.; (2013) Design, Thinking and Science. [DOI] | |
| 2012 | Peter, Robbins (2012) Understanding Innovation; Contemporary Issues in Innovation Management. : Pearson. | |
| 2012 | Peter, Robbins (2012) Organising for Innovation How Large Companies Accelerate Innovation. : Pearson Business. | |
| 2012 | Robbins, Peter (2012) Organising for Innovation: How Leading Companies Accelerate Innovation. Saarbrucken, Germany: Lambert Academic Publishing. |
Book Chapter
| Year | Publication | |
|---|---|---|
| 2025 | Peter, Robbins (2025) 'Customer Engagement: How AI can turn up the Volume on the Voice of the Consumer in New Product Development' In: : Routledge. | |
| 2025 | Robbins, P. (2025) 'Customer Engagement: How AI Can Turn Up the Volume on the Voice of the Consumer in New Product Development' In: Customer Engagement and Digital Business. [Link] [DOI] | |
| 2023 | Peter, Robbins (2023) 'Innovating Innovation in Healthcare: How Covid has torn up the rule book' In: : Bingley/Bradford: Emerald. | |
| 2020 | Dr Peter Robbins (2020) 'How businesses can benefit from collaborating with the arts' In: Innovation and the Arts: The Value of Humanities Studies for Business. London : Emerald. [Link] | |
| 2020 | Peter, Robbins (2020) 'From Design Thinking to Art Thinking with an Open Innovation Perspective' In: : Mc Graw Hill. | |
| 2019 | Peter, Robbins (2019) 'How businesses can benefit from collaborating with the arts' In: : Emerald. | |
| 2018 | Peter, Robbins (2018) 'Citizen crowdsourcing: 'Ask not what your country can do for you...'' In: : Blackwell Publishers. | |
| 2017 | Peter Robbins (2017) 'Dublin and Ireland's Entrepreneurial Revolution: The Force Awakens' In: Entrepreneurial Renaissance: Cities striving towards an Era of Rebirth and Revival. London : Springer. [Link] | |
| 2017 | Peter, Robbins (2017) 'Dublin's and Ireland's Entrepreneurial Revolution: The Force Awakens' In: : Springer. | |
| 2013 | Peter, Robbins,Frank, Devitt (2013) 'Design Thinking & Design Science' In: : Spinger. | |
| 2012 | Peter, Robbins (2012) 'Introduction to Innovation and New Product and Service Development' In: : Wiley Publications. |
Peer Reviewed Journal
| Year | Publication | |
|---|---|---|
| 2025 | berthinier-Poncet, A.; Podmetina, D.; Robbins, P (2025) 'The art of innovation: How arts-based initiatives can nurture innovation dynamic capabilities'. Technovation, 148 . https://doi.org/10.1016/j.technovation.2025.103337. | |
| 2023 | Robbins, P.; O'Connor, G.C. (2023) 'The professionalization of innovation management: Evolution and implications'. Journal of Product Innovation Management, 40 . [Link] [DOI] | |
| 2023 | Robbins, P.; Sandberg, B. (2023) 'Art Thinking: Amplifying the ‘R’ in R&D'. Journal of Innovation Management, 11 . [Link] [DOI] | |
| 2022 | Robbins, P.; Fu, N. (2022) 'Blind faith or hard evidence? Exploring the indirect performance impact of design thinking practices in R&D'. R and D Management, 52 . [Link] [DOI] | |
| 2021 | P., P.,C., C.,A.S., A.S. (2021) 'The impact of team goal orientation in the fuzzy front end of the innovation process'. International Journal of Innovation Management, 25 . | |
| 2021 | Robbins P, O’Gorman C, Huff A, Moselein K. (2021) 'Multidexterity—A New Metaphor for Open Innovation'. Journal Of Open Innovation: Technology, Market, And Complexity, 7 (99):1-14. [Link] https://doi.org/10.3390/joitmc7010099 | |
| 2021 | Peter, Peter,Colm, Colm,Anne, Anne,Kathrin, Kathrin (2021) 'Multidexterity - A new Metaphor for Open Innovation'. Journal of Open Innovation, Technology, Market and Complexity, 7 . [Link] | |
| 2021 | Robbins, P.; O'Gorman, C.; Huff, A.S. (2021) 'The impact of team goal orientation in the fuzzy front end of the innovation process'. International Journal of Innovation Management, 25 . [Link] [DOI] | |
| 2021 | Dr Peter Robbins, Prof Colm O'Gorman and Prof Anne Huff (2021) 'The Impact of Team Goal Orientation in the Fuzzy Front End of the Innovation Process'. International Journal of Innovation Management, . [Link] [DOI] | |
| 2021 | Peter, Peter,Colm, Colm,Anne, Anne (2021) 'The impact of team goal orientation in the fuzzy front end of the innovation process'. International Journal of Innovation Management, 25 . [Link] | |
| 2021 | Robbins, P.; O’gorman, C.; Huff, A.; Moeslein, K. (2021) 'Multidexterity—a new metaphor for open innovation'. Journal of Open Innovation Technology Market and Complexity, 7 . [Link] [DOI] | |
| 2019 | N.M., N.M.,P., P.,J., J. (2019) 'Dynamic capabilities and the entrepreneurial university: a perspective on the knowledge transfer capabilities of universities'. Journal of Small Business & Entrepreneurship, 31 . | |
| 2019 | N.M., N.M.,P., P.,J., J. (2019) 'Dynamic capabilities and the entrepreneurial university: a perspective on the knowledge transfer capabilities of universities'. Journal of Small Business & Entrepreneurship, 31 . | |
| 2018 | Peter, Peter,Noel, Noel (2018) 'Dynamic capabilities and the entrepreneurial university: a perspective on the knowledge transfer capabilities of universities'. Journal of Small Business and Enterprise Development, 0 . [Link] | |
| 2018 | Alen, Alen,Peter, Peter,Devitt, Devitt,Trevor, Trevor (2018) 'How Irish Design Consultancies add value to Ireland's Innovation 2020 Priorities: a preliminary study'. Iterations, Design Research And Practice Review, . [Link] | |
| 2018 | Robbins, P. (2018) 'From Design Thinking to Art Thinking with an open innovation perspective-a case study of how Art Thinking rescued a cultural institution in Dublin'. Journal of Open Innovation Technology Market and Complexity, 4 . [Link] [DOI] | |
| 2018 | Peter, Peter (2018) 'Design Thinking: Design's Prodigal Son?'. Iterations, Design Research And Practice Review, . | |
| 2018 | Peter, Peter (2018) 'From Design Thinking to Art Thinking with an Open Innovation Perspective--A Case Study of How Art Thinking Rescued a Cultural Institution in Dublin'. International Journal of Entrepreneurship and Innovation Management, . [Link] | |
| 2018 | P., P. (2018) 'From Design Thinking to Art Thinking with an open innovation perspective-a case study of how Art Thinking rescued a cultural institution in Dublin'. Journal of Open Innovation, Technology, Market and Complexity, 4 . | |
| 2017 | Peter, Peter,Frank, Frank (2017) 'Collaboration, Creativity and Entrepreneurship in Tourism: A case study of how design thinking created a cultural cluster in Dublin'. International Journal of Entrepreneurship and Innovation, 21 . [Link] | |
| 2017 | Robbins, P.; Devitt, F.; (2017) 'Collaboration, creativity and entrepreneurship in tourism: A case study of how design thinking created a cultural cluster in Dublin'. International Journal of Entrepreneurship and Innovation Management, . [DOI] | |
| 2016 | J., J.,Peter, Peter (2016) 'GETTING TO GRIPS WITH DIGITAL TRANSFORMATION'. Accountancy Plus, . | |
| 2016 | Peter, Peter (2016) 'Innovation processes: do they help or hinder new product development outcomes in Irish SMEs?'. IRISH JOURNAL OF MANAGEMENT, 35 (1). p . [Link] | |
| 2016 | Birkinshaw, J.; Robbins, P.; Ryan, J.; (2016) 'GETTING TO GRIPS WITH DIGITAL TRANSFORMATION'. London Business School Review, . [DOI] | |
| 2015 | Robbins, Peter; O'Gorman, Colm (2015) 'Innovating the innovation process: an organisational experiment in global pharma pursuing radical innovation'. R & D MANAGEMENT, 45 (1). [DOI] | |
| 2015 | Peter, Peter,O' Gorman, O' Gorman (2015) 'Innovating the Innovation Process: An organisational experiment in Global Pharma pursuing radical innovation'. R and D Management, 45 . | |
| 2014 | Peter, Peter (2014) 'Innovating the Innovation Process: An organisational experiment in Global Pharma pursuing radical innovation'. R and D Management, 45 . [Link] | |
| 2010 | Birkinshaw, J.; Robbins, P.; (2010) 'Ideas at work: Sparkling innovation'. Business Strategy Review, . [DOI] |
Conference Publication
| Year | Publication | |
|---|---|---|
| 2024 | Peter, Peter,Anne, Anne,Daria, Daria (2024) How firms can build capabilities in corporate innovation that are both artistically inspired and environmentally sustainable KTH University, Stockholm [Link] | |
| 2022 | Peter, Peter (2022) How University Leaders Interpret Entrepreneurial University Third Mission Expansion - A Phenomenological Study Trento [Link] | |
| 2022 | Peter, Peter (2022) Design Thinking in the Circular Economy Copenhagen [Link] | |
| 2020 | Dr Peter Robbins and Dr Na Fu (2020) ISPIM Innovation Conference . In: Steffan Conn eds. Design Thinking: Blind Faith or Hard Evidence Berlin, [Link] | |
| 2018 | Peter, Peter (2018) Design Thinking in R&D: The Emperor's New Clothes? R&D Management Conference [Link] | |
| 2018 | O'Reilly, N; Robbins, Peter (2018) Innovation: The Name of the Game . In: Prof Helen Perks eds. Dynamic Capabilities and the Knowledge transfer Activities of Universities Stockholm, | |
| 2017 | Peter, Peter,Colm, Colm,Anne, Anne (2017) The Role of Goal Orientation in Radical Innovation ISPIM (International Society for Professional Innovation Management) Conference [Link] | |
| 2017 | Frank, Frank,Peter, Peter,Martin, Martin,Trevor, Trevor (2017) Unlocking Design Thinking's Potential ISPIM [Link] | |
| 2016 | Peter, Peter (2016) How to unlock innovation in Professional Services - An empirical study ISPIM - Porto | |
| 2015 | Peter, Peter,Frank, Frank,Mary, Mary,Grainne, Grainne (2015) Collaboration and creativity: A case study of how design thinking created a cultural cluster in Dublin ISPIM (International Society for Professional Innovation Management) Conference | |
| 2015 | Peter, Peter,Colm, Colm (2015) Innovation Process; Stage-gate or Strait-jacket? ISPIM (International Society for Professional Innovation Management) Conference | |
| 2014 | Robbins,P; O' Gorman,Colm (2014) ISPIM How having an innovation strategy and process can improve NPD outcomes for Irish SME's Ireland, | |
| 2012 | Peter, Peter,Colm, Colm (2012) Team leadership and managing for innovation: A case study of competing teams in a global firm ISPIM (International Society for Professional Innovation Management) Conference | |
| 2011 | P, P,C, C (2011) Organising for Radical Innovation: A Case Study of Teams and Team Leadership in a Large R&D Intensive Firm Irish Acaedmy of Management | |
| 2011 | Peter, Peter (2011) Accelerating Innovation in R&D-driven organisations Irish Academy of Management Annual Conference | |
| 2010 | C, C,P, P (2010) �The right leader at the right time? A case study of New Product Development in GlaxoSmithKline� R&D Management Conference | |
| 2009 | Robbins, P (2009) Commercialising Research: InterTrade Ireland All Island Conference . In: Prof Tom McCarthy eds. From Heartbeat to High-Street |
Conference Contribution
Newspaper
| Year | Publication | |
|---|---|---|
| 2021 | Peter Robbins (2021) Innovation Nation: How Clever Ideas can Spark Success. NEWSA [Link] |
Guidelines for Practice
| Year | Publication | |
|---|---|---|
| 2019 | Peter Robbins (2019) Managing the Front End of Innovation - could Goal Orientation hold the key?. London: GFP [Link] |
Certain data included herein are derived from the © Web of Science (2025) of Clarivate. All rights reserved.