Researcher Details |

Malcolm Brady

Malcolm Brady is an associate professor in management at Dublin City University Business School. He was formerly head of the Management Group and Associate Dean for Teaching & Learning for the School. Prior to entering academia he worked for many years as an IT consultant in the financial services and utility industries and before that as a civil engineer in the design and construction of gas, water and waste-water systems. He teaches courses in strategic management, business process improvement, and problem structuring & decision-making. His research interest is in strategic interaction, game theory, duopoly and competitive advantage. He also has research interest in business models and business process innovation.

Book Chapter

	Year	Publication
	2014	Kumar, V. and Brady, M. (2014) 'Ashford Castle Hotel: Epitome of an excellent service experience' In: Jay Kandampully(Eds.). Customer Experience Management: enhancing experience and value through service management. : Kendall Hunt.
	2022	Victoria, Paulsson,Malcolm, Brady (2022) 'Accounting Information Systems: Supporting Business Strategy' In: : Routledge.
	2018	Paullson,Victoria; Brady,Malcolm (2018) 'AIS: Supporting Business Strategy' In: Routledge Companion to Accounting Information Systems. : Routledge.
	2012	Brady,Malcolm; Lynn,Theodore (2012) 'Corporate Mission, Vision and Values' In: Encyclopedia of Corporate Social Responsibility. : Springer-Verlag: Berlin Heidelberg.
	2009	Lynn,Theodore; Brady,Malcolm; Gorman,L (2009) 'Google Ireland' In: Corporate Strategy Toolkit FAE Business Leadership. : Institute of Chartered Accountants in Ireland: Dublin.
	2009	Brady M, Lynn T, Gorman L. (2009) 'Ryanair vs. Aer Lingus: two decades of competition' In: Corporate Strategy Toolkit FAE Business Leadership. Dublin : Institute of Chartered Accountants in Ireland.
	2009	Lynn T, Brady M, Gorman L. (2009) 'Google Inc.: One decade later' In: Corporate Strategy Toolkit FAE Business Leadership. Dubin : Institute of Chartered Accountants in Ireland.
	2009	Brady,Malcolm; Lynn,Theodore; Gorman,L (2009) 'Ryanair vs. Aer Lingus: two decades of competition' In: Corporate Strategy Toolkit FAE Business Leadership. : Institute of Chartered Accountants in Ireland: Dublin.
	2008	Lynn,G; Lynn,Theodore; Brady,Malcolm; Davis,P (2008) 'O2 Communications Ireland - Today's mobile phone is not just a communications tool' In: Irish Management 2.0: New priorities for a changing economy. : Blackhall Publishers.
	2008	Pike,Kevin; Lynn,Theodore; Brady,Malcolm; Davis,P (2008) 'An Post - Addressing Ireland's Mail Market' In: Irish Management 2.0: New priorities for a changing economy. : Blackhall Publishers.
	2008	Lynn G, Lynn T, Brady M, Davis P. (2008) 'O2 Communications Ireland: Today's mobile phone is not just a communications tool' In: James Cunningham and Denis Harrington(Eds.). Irish Management 2.0: New priorities for a changing economy. Ireland : Blackhall Publishers.
	2008	Pike K, Brady M, Lynn T, Davis P. (2008) 'An Post: Addressing Ireland's mail market' In: James Cunningham and Denis Harrington(Eds.). Irish Management 2.0: New priorities for a changing economy. Ireland : Blackhall Publishers.

Peer Reviewed Journal

	Year	Publication
	2017	Liston, P. and Conyngham, G. and Brady, M. and Byrne, P.J. and Gilligan, P. (2017) 'Growing old in the emergency department'. 110 (8).
	2017	Kumar, V. N. S. A.; Kumar, V.; Brady, M.; Garza-Reyes, Jose Arturo; Simpson, M. (2017) 'Resolving forward-reverse logistics multi-period model using evolutionary algorithms'. International Journal of Production Economics, 183 . [DOI]
	2015	Liston P, Conyngham G, Brady M, Byrne PJ, Gilligan P (2015) 'Age is only a number? - Time in the Emergency Department'. EMERGENCY MEDICINE JOURNAL, 32 :994-994.
	2014	Bhattacharya, A.; Mohapatra, P.; Kumar, V.; Dey, P.K.; Brady, M.; Tiwari, M.K.; Nudurupati, S.S. (2014) 'Green supply chain performance measurement using fuzzy ANP-based balanced scorecard: A collaborative decision-making approach'. Production Planning and Control, 25 . [Link] [DOI]
	2013	Brady M, Saranga H. (2013) 'Business models in healthcare: a comparison between India and Ireland'. STRATEGIC CHANGE, 22 :339-353.
	2022	Malcolm, Malcolm (2022) 'Asymmetric horizontal differentiation under advertising in a Cournot duopoly'. Games, 13 .
	2021	Liston,Paul; Byrne,PJ; Brady,Malcolm; Conyngham,Gerry; Gilligan,Peadar (2021) 'The Boomerang Study: Increased hospital re-admission via the Emergency Department'. Irish Medical Journal, 114 .
	2020	Brady, M (2020) 'Covid-19 and the power of rules'. History and Philosophy of the Life Sciences, 43 (1). [DOI]
	2021	Liston, P.; Conyngham, G.; Byrne, P.J.; Brady, M.; Winder-Baggot, S.; Gilligan, P. (2021) 'The boomerang study: Increased hospital re-admission via the emergency department'. Irish Medical Journal, 114 . [Link]
	2021	M., M. (2021) 'Covid-19 and the power of rules'. History and Philosophy of the Life Sciences, 43 .
	2021	Malcolm, Malcolm (2021) 'A Game-Theoretic Model of Strategic Interaction Using Advertising: Simulating the Evolution of the Cournot Nash Equilibrium under Different Competitive Scenarios'. Journal Is Not In List - Being Petitioned, 12 .
	2021	Miller,Kristel; McAdam,Maura; Spieth,Patrick; Brady,Malcolm (2021) 'Business models big and small: Review of conceptualisations and constructs'. Journal of Business Research, .
	2021	Brady, Malcolm (2021) 'A Game-Theoretic Model of Strategic Interaction Using Advertising: Simulating the Evolution of the Cournot Nash Equilibrium under Different Competitive Scenarios'. Games, 12 (4). [DOI]
	2020	M., M.,N., N. (2020) 'Learning management systems and their impact on academic work'. Technology, Pedagogy And Education, 29 .
	2020	Miller, K., McAdam, M., Spieth, P. and Brady, M., 2020. (2020) 'Business models big and small: Review of conceptualisations and constructs and future directions for SME business model research'. Journal of Business Research, .
	2020	Brady, M.; O’Reilly, N. (2020) 'Learning management systems and their impact on academic work'. TECHNOLOGY PEDAGOGY AND EDUCATION, 29 . [Link] [DOI]
	2020	Miller,Kristel; McAdam,Maura; Spieth,Patrick; Brady,Malcom (2020) 'Business models big and small: Review of conceptualisations and constructs and future directions for SME business model research'. Journal of Business Research, .
	2020	O'Reilly,Naoimh; Brady,Malcolm (2020) 'Learning Management Systems and their impact on academic work'. Technology, Pedagogy And Education, 29 .
	2020	Brady, Malcolm and O'Reilly, Naoimh (2020) 'Learning management systems and their impact on academic work'. . https://doi.org/10.1080/1475939X.2020.1743746
	2020	Brady, Malcolm; O'Reilly, Naoimh (2020) 'Learning management systems and their impact on academic work'. TECHNOLOGY PEDAGOGY AND EDUCATION, 29 (3).
	2019	A., A.,M., M. (2019) 'Intra-firm coordination through rule-following and the emergence of hierarchy'. Quarterly Journal of Austrian Economics, 22 .
	2019	Parnell,John; Brady,Malcolm (2019) 'Capabilities, strategies and firm performance in the United Kingdom'. Journal Of Strategy ; Management, 12 .
	2019	J., J.,M., M. (2019) 'Capabilities, strategies and firm performance in the United Kingdom'. JOURNAL OF STRATEGY AND MANAGEMENT, 12 .
	2019	Forbes, B.; Brady, M. (2019) 'Ex-post service contract performance management'. International Journal of Business Performance Management, 20 . [Link]
	2019	Parnell, J.; Brady, M. (2019) 'Capabilities, strategies and firm performance in the United Kingdom'. JOURNAL OF STRATEGY AND MANAGEMENT, 12 . [Link] [DOI]
	2019	Walsh,Aidan; Brady,Malcolm (2019) 'Intra-Firm Coordination through Rule-Following and the Emergence of Hierarchy'. Quarterly Journal of Austrian Economics, 22 .
	2019	B., B.,M., M. (2019) 'Ex-post service contract performance management'. International Journal of Business Performance Management, 20 .
	2019	Walsh, A.; Brady, M. (2019) 'Chester Barnard revisited: spontaneous orders and the firm'. Journal of Institutional Economics, 15 . [Link] [DOI]
	2019	A., A.,M., M. (2019) 'Chester Barnard revisited: Spontaneous orders and the firm'. Journal of Institutional Economics, - .
	2018	T., T.,M., M. (2018) 'Reframing the university as an emergent organisation: implications for strategic management and leadership in higher education'. Journal of Higher Education Policy and Management, 40 .
	2018	Doyle,Tom; Brady,Malcolm (2018) 'Reframing the university as an emergent organization&; Implications for Strategic Management and Leadership in Higher Education'. Journal of Higher Education Policy and Management, .
	2018	Doyle, T.; Brady, M. (2018) 'Reframing the university as an emergent organisation: implications for strategic management and leadership in higher education'. Journal of Higher Education Policy and Management, 40 . [Link] [DOI]
	2018	Walsh,Aidan; Brady,Malcolm; Magnuszewski,Piotr (2018) 'Ostrom game theory applied to financial services bonuses and policy improvements'. Journal Of Financial Perspectives, 5 .
	2017	V.N.S.A., V.N.S.A.,V., V.,M., M.,J.A., J.A.,M., M. (2017) 'Resolving forward-reverse logistics multi-period model using evolutionary algorithms'. International Journal of Production Economics, 183 .
	2017	Liston, P and Conyngham, G and Brady, M and Byrne, P J and Gilligan, P (2017) 'Growing Old in the Emergency Department'. 8 (621):10-16. [Link]
	2017	S., S.,M., M.,S., S.,C., C.,M., M. (2017) 'Implementing a standardised annual programme review process in a third-level institution'. Quality Assurance in Education, 25 .
	2017	Liston, P., Conyngham, G., Brady, M., Byrne, P.J. and Gilligan, P. (2017) 'Growing Old in the Emergency Department'. Irish Medical Journal, 8 (621):10-16. [Link]
	2017	E., E.,M., M. (2017) 'Research rigor and the gap between academic journals and business practitioners'. Journal of Management Development, 36 .
	2017	Liston, P.; Conyngham, G.; Brady, M.; Byrne, P.J.; Gilligan, P. (2017) 'Growing Old in the Emergency Department'. Irish Medical Journal, 110 . [Link]
	2017	Liston, P; Conyngham, G; Brady, M; Byrne, PJ; Gilligan, P (2017) 'Growing Old in the Emergency Department'. Irish Medical Journal, 110 (7).
	2017	P., P.,G., G.,M., M.,P.J., P.J.,P., P. (2017) 'Growing old in the emergency department'. Irish Medical Journal, 110 .
	2017	P., P.,G., G.,M., M.,P.J., P.J.,P., P. (2017) 'Growing Old in the Emergency Department'. Irish Medical Journal, 110 .
	2017	M., M.,V., V.,P.J., P.J.,G., G.,P., P. (2017) 'Towards a model of emergency department congestion'. International Journal of Healthcare Technology and Management, 16 .
	2017	Wickham, S.; Brady, M.; Ingle, S.; McMullan, C.; Nic Giolla Mhichíl, M.; Walshe, R. (2017) 'Implementing a standardised annual programme review process in a third-level institution'. Quality Assurance in Education, 25 . [Link]
	2017	Brady,Malcolm (2017) 'Temporary employment contracts in academia: A real option view'. Tertiary Education and Management, .
	2017	Brady, M., Kumar, V., Byrne, P.J., Conyngham, G., Liston, P. and Gilligan, P. (2017) 'Towards a model of emergency department congestion'. International Journal of Healthcare Technology and Management, 16 (3-4).
	2017	M., M.,V.K., V.K.,M.K., M.K. (2017) 'An evolutionary algorithmic approach to determine the Nash equilibrium in a duopoly with nonlinearities and constraints'. Expert Systems with Applications, 74 .
	2017	M., M. (2017) 'Temporary employment contracts in academia: a real option view'. Tertiary Education and Management, 23 .
	2016	McEvoy,Peter; Brady,Malcolm; Munck,Ronnie (2016) 'Capacity Development through International Projects ;#8211; a Complex Adaptive Systems Perspective'. International Journal Of Managing Projects In Business, 9(3) .
	2016	Brady,Malcolm; Mamanduru,Vamsee; Tiwari,Manoj (2016) 'An evolutionary algorithmic approach to determine the Nash equilibrium in a duopoly with nonlinearities and constraints'. Expert Systems with Applications, .
	2016	Brady, M.; Briody, A. (2016) 'Strategic use of temporary employment contracts as real options'. Journal of General Management, 42 . [Link]
	2016	Kumar,Anjani; Kumar,Vikas; Brady,Malcolm; Garza-Reyes,Jose Arturo; Simpson,Mike (2016) 'Resolving Forward-Reverse Logistics Multi-Period Model Using Evolutionary Algorithms'. International Journal of Production Economics, .
	2015	Kumar V.; Brady M.; Garza-Reyes J.; Simpson M. (2015) 'Resolving forward-reverse logistics multi-period model using evolutionary algorithms'. International Journal of Production Economics, . [DOI]
	2015	Paul, Paul,Gerry, Gerry,Malcolm, Malcolm,PJ, PJ,Peadar, Peadar (2015) 'Age is only a number – Time in the Emergency Department'. EMERGENCY MEDICINE JOURNAL, . [Link]
	2014	Kumar,Vikas; Mohapatra,Priyabrata; Dey,Prasanta; Bhattacharya,Arijit; Brady,Malcolm (2014) 'Green Supply Chain Performance Measurement using Fuzzy-AHP based Balanced Scorecard: A Collaborative Decision-Making Approach'. Production Planning &Amp; Control, 25 .
	2013	Wickham S, Brady M, Ingle, S, McMullan, C, McGiollaMhicil M, Walshe R. (2013) 'Reviewing the review: an evaluation of the use of a standardised academic programme review process'. INTERNATIONAL JOURNAL FOR CROSS-DISCIPLINARY SUBJECTS IN EDUCATION, 4 :1279-1283.
	2013	Wickham,S; Brady,M; Ingle,S; McMullan,C; Nic Giolla Mhichil,M (2013) 'Reviewing the Review: An Evaluation of the use of a Standardised Academic Programme Review Process'. INTERNATIONAL JOURNAL FOR CROSS-DISCIPLINARY SUBJECTS IN EDUCATION, 4 .
	2013	Kumari A, Kumar V, Brady M, O'Regan N. (2013) 'The Strategic Implication of Monetary Control: An Empirical Investigation of the Indian Economy'. STRATEGIC CHANGE, 22 :327-338.
	2013	Laureani,Alessandro; Brady,Malcolm; Antony,Jiju (2013) 'Applications of lean six sigma in an Irish hospital'. Leadership in Health Services, 26 .
	2013	Kumari,Archana; Kumar,Vikas; Brady,Malcolm; O' Regan,Nicholas (2013) 'The Strategic Implication of Monetary Control: An Empirical Investigation of the Indian Economy'. Journal of Strategic Change, 22 .
	2013	Aurora, Aurora,Malcolm, Malcolm (2013) 'Implications of Game Theory for Theoretical Underpinning of Cooperative Relations in Workplace Partnership'. INDUSTRIAL RELATIONS JOURNAL (PRINT), 44 . [Link]
	2013	Brady,Malcolm (2013) 'Multiple roles of student and instructor in university teaching and learning processes'. International Journal of Management Education, 11 .
	2013	Brady,Malcolm; Saranga,Haritha (2013) 'Business models in healthcare: a comparison between India and Ireland'. Journal of Strategic Change, 22 .
	2011	Brady,M (2011) 'Improvisation versus rigid command & control at Stalingrad'. Journal of Management History, 17 .
	2011	John,A; Brady,Malcolm (2011) 'Consumer ethnocentrism and attitudes towards South African consumables in Mozambique'. AFRICAN JOURNAL OF ECONOMIC AND MANAGEMENT STUDIES, 2 .
	2011	John, A.; Brady, M.P. (2011) 'Exploration of the Dimensionality of the Consumer Ethnocentric Tendencies Scale in Mozambique'. Journal of African Business, 12 . [Link] [DOI]
	2011	Brady,Malcolm (2011) '兵临城下 (Under Siege)'. CHINA EUROPE INTERNATIONAL BUSINESS SCHOOL REVIEW, .
	2011	Brady M. (2011) '兵临城下 (Under Siege)'. CEIBS REVIEW, :129-133.
	2011	John, A.V.; Brady, M.P. (2011) 'Consumer ethnocentrism and attitudes toward South African consumables in Mozambique'. AFRICAN JOURNAL OF ECONOMIC AND MANAGEMENT STUDIES, 2 . [Link] [DOI]
	2011	Brady, M. (2011) 'Improvisation versus rigid command and control at Stalingrad'. Journal of Management History, 17 . [Link] [DOI]
	2011	John,A; Brady,Malcolm (2011) 'Exploration of the dimensionality of the consumer ethnocentric tendencies scale in Mozambique'. Journal of African Business, 12 .
	2010	Brady M, Loonam J. (2010) 'Exploring the use of entity-relationship diagramming as a technique to support grounded theory inquiry'. 5 :224-237.
	2010	John A, Brady M. (2010) 'Consumer ethnocentrism and conspicuous consumption of domestic and foreign consumer goods in Mozambique, a less developed SADC country '. Irish Journal Of Management, 30 :41-72.
	2010	Brady, M.; Loonam, J. (2010) 'Exploring the use of entity-relationship diagramming as a technique to support grounded theory inquiry'. Asia Pacific Journal Of Marketing And Logistics, 5 . [Link] [DOI]
	2010	Brady,M; Loonam,J (2010) 'Exploring the use of entity-relationship diagramming as a technique to support grounded theory inquiry'. Qualitative Research In Organizations And Management, 5 .
	2010	Brady, M.; Loonam, J. (2010) 'Exploring the use of entityrelationship diagramming as a technique to support grounded theory inquiry'. Qualitative Research In Organizations And Management: An International Journal, 5 . [Link] [DOI]
	2010	John,A; Brady,Malcolm (2010) 'Consumer ethnocentrism and conspicuous consumption of domestic and foreign consumer goods in Mozambique, a less developed SADC country'. Irish Journal Of Management, 30 .
	2009	Brady M. (2009) 'Advertising effectiveness and spillover: simulating strategic interaction using advertising'. System Dynamics Review, 25 :281-307. [DOI]
	2009	M, M,T, T,P, P (2009) 'Business process change and inadvertent mischarging'. International Journal of Services and Operations Management, 5 . [DOI]
	2009	Lynn,T; Brady,M; Davis,P (2009) 'The Fast and the Furious: An Experiential Approach for Introducing Strategic Management'. INTERNATIONAL JOURNAL OF TEACHING AND CASE STUDIES, 2 .
	2009	Brady, Malcolm P. (2009) 'Advertising effectiveness and spillover: simulating strategic interaction using advertising'. System Dynamics Review, 25 (4). [DOI]
	2009	John,A; Brady,Malcolm (2009) 'The Impact of Consumer Ethnocentrism tendencies on buyers� evaluations of the quality of South African Packaged and Non-packaged Consumables in Mozambique (for Special edition on business and development in Africa)'. INTERNATIONAL BUSINESS RESEARCH, 9 .
	2009	Brady,M (2009) 'Advertising effectiveness and spillover: simulating strategic interaction using advertising'. System Dynamics Review, 25 .
	2009	Lynn T, Brady M, Davis P. (2009) 'The fast and the furious: introducing strategic management using an experiential approach'. INTERNATIONAL JOURNAL OF TEACHING AND CASE STUDIES, 2 :92-113.
	2009	M, M,P, P,T, T (2009) 'The fast and the furious : introducing strategic management using an experiential approach'. International Journal of Teaching and Case Studies, 2 .
	2009	John A, Brady M. (2009) 'The Impact of Consumer Ethnocentrism tendencies on buyers’ evaluations of the quality of South African Packaged and Non-packaged Consumables in Mozambique (for Special edition on business and development in Africa)'. INTERNATIONAL JOURNAL OF BUSINESS RESEARCH, 9 :105-114.
	2009	Brady,M; Davis,P; Lynn,T (2009) 'The fast and the furious : introducing strategic management using an experiential approach'. INTERNATIONAL JOURNAL OF TEACHING AND CASE STUDIES, 2 .
	2008	Levis M, Brady M, Helfert M. (2008) 'Website data quality and form input validation: an empirical study on Irish corporate websites'. JOURNAL OF SERVICE SCIENCE AND MANAGEMENT, 1 :91-100.
	2008	Levis M, Helfert M, Brady M. (2008) 'Total quality management underpins information quality management'. JOURNAL OF AMERICAN ACADEMY OF BUSINESS, CAMBRIDGE, 14 :172-178.
	2008	Brady,M; Walsh,A (2008) 'Setting strategic direction: a top down or bottom up process?'. Business Strategy Series, 9 .
	2008	Levis,M; Brady,Malcolm; Helfert,M (2008) 'Website data quality and form input validation: an empirical study on Irish corporate websites'. JOURNAL OF SERVICE SCIENCE AND MANAGEMENT, 1 .
	2008	Brady M, Walsh A. (2008) 'Setting strategic direction: a top down or bottom up process?'. Business Strategy Series, 9 :5-11.
	2008	Brady,Malcolm (2008) 'Analysis of a public sector organisational unit using strategic and operational analysis tools'. Knowledge and Process Management, 15 .
	2008	Levis,M; Brady,Malcolm; Helfert,M (2008) 'Total quality management underpins information quality management'. JOURNAL OF AMERICAN ACADEMY OF BUSINESS, CAMBRIDGE, 14 .
	2007	Brady, M.P. (2007) 'Firm governance and duopoly: In weakness may lie strength'. Managerial and Decision Economics, 28 . [Link]
	2006	Fershtman C, Judd K. (corrigendum brought to the authors attention by Brady M.) (2006) 'Equilibrium incentives in oligopoly: Corrigendum'. American Economic Review, 96 :1367-1367.

Other Journal

	Year	Publication
	2007	Niall Reilly (2007) 'On course for a masters (based on interview with Dr. Malcolm Brady)' .
	2007	Dr. Malcolm P. Brady (2007) 'Outsourcing: friend or foe?' .
	2006	Cummings, Nigel (2006) 'OR Stream Summaries Part 2 (Summary of Presentation by Malcolm Brady at OR48 Annual Conference of the Operational Research Society, University of Bath, Sept 11-12, 2006)' :8-8.