Researcher Details |

Gary Sinclair

Dr.

Contact Details

Qg11

T:Ext. 7573

E:Gary.Sinclair@dcu.ie

Dr Gary Sinclair is an Associate Professor in Marketing, specialising in Consumer Behaviour. He is the Associate Dean for Internationalisation in the Business School. He has also lectured in the University of Stirling, Technology University Dublin, and Trinity College Dublin. He is the co-lead of the 'Digital Economy and Society' lab at the Irish Institute of Digital Business. Gary is the Irish PI on a 3-year UKRI/IRC funded project on 'Online Hate in Football.'

His research focuses on consumer culture primarily in the contexts of music, technology, sport and sustainability. His work has been widely published in a variety of top international peer-reviewed journals including but not limited to the Journal of Business Research, Journal of Business Ethics, Marketing Theory and the European Journal of Marketing. His work has featured in mainstream media outlets such as CNN, ABC, CBC, the Irish Times, RTÉ and the Conversation. Gary is an Associate Editor for the Journal of Marketing Management. He also guest-edited a special issue on music and marketing for the European Journal of Marketing.

Gary is interested in receiving PhD applications from students in areas related to the above.

Book Chapter

	Year	Publication
	2022	Sinclair, G and Fox, G (2022) 'Music Streaming and Surveillance Capitalism' In: Marketing the Arts. London : Routledge.
	2018	Sinclair, G (2018) 'Who cares if TayTay gets paypay? Shake it off: The apathy of the contemporary music consumer' In: Digital Piracy: A Global, Multidisciplinary Account. London : Routledge.
	2014	Sinclair, G (2014) 'Music' In: Encyclopedia of quality of life and well-being. Amsterdam : Springer.
	2014	Sinclair, G (2014) 'Retreating Behind the Scenes: The 'Less'-Civilizing Impact of Virtual Spaces on the Irish Heavy Metal Scene' In: The Ashgate Research Companion to Fan Cultures. Farnham : Ashgate.

Peer Reviewed Journal

	Year	Publication
	2022	Green, T.; Sinclair, G. (2022) 'The broken record: How the music industry is making sense of uncertainty and change'. CANADIAN JOURNAL OF ADMINISTRATIVE SCIENCES-REVUE CANADIENNE DES SCIENCES DE L ADMINISTRATION, 39 . [Link] [DOI]
	2022	Sinclair, G (2022) 'What are you listening to?'. Journal of Customer Behaviour, .
	2023	Kearns, C.; Sinclair, G.; Black, J.; Doidge, M.; Fletcher, T.; Kilvington, D.; Liston, K.; Lynn, T.; Rosati, P. (2023) 'A Scoping Review of Research on Online Hate and Sport'. Communication and Sport, 11 . [Link] [DOI]
	2021	Damien Dupré, Gary Sinclair (2021) 'Emotional user experience of innovative human-computer interactions: A multi-component approach'. Journal of Customer Behaviour, .
	2021	Tinson, J, Sinclair, G and Gordon, R (2021) 'How value is disrupted in football fandom, and how fans respond'. European Sport Management Quarterly, .
	2021	Sinclair, G and Tinson, J (2021) 'Music and well-being: a transformative consumer research perspective'. Journal of Marketing Management, . https://www.tandfonline.com/doi/full/10.1080/0267257X.2021.1945661#metrics-content
	2019	Sinclair, G and Saren, M (2019) 'Marketing and Music in an Age of Digital Reproduction'. European Journal of Marketing, .
	2019	gary sinclair (2019) 'An Accelerationist's Guide to the End of the World'. .
	2019	Campbell, N., Sinclair, G. and S. Browne (2019) 'Preparing for a world without markets: legitimising strategies of preppers'. Journal of Marketing Management, . https://doi.org/10.1080/0267257X.2019.1631875
	2019	Sinclair, G, Tinson, J and Dolan, P (2019) 'Music in the time-spectrum: routines, spaces and emotional experience'. Leisure Studies, . https://doi.org/10.1080/02614367.2019.1597147
	2017	Sinclair, G; Tinson, J (2017) 'Psychological ownership and music streaming consumption'. Journal of Business Research, 71 :1-9. [DOI]
	2017	Tinson, J.; Sinclair, G.; Kolyperas, D. (2017) 'Sport fandom and parenthood'. European Sport Management Quarterly, 17 . [Link] [DOI]
	2017	Tinson, J.,G. Sinclair and D. Kolyperas (2017) 'Sport fandom and parenthood'. European Sport Management Quarterly, . http://dx.doi.org/10.1080/16184742.2017.1280068
	2016	Sinclair, G (2016) 'Involvement and Detachment: The Application of Figurational Sociology Methodologies in Consumer Research and Macromarketing'. Journal of Macromarketing, 36 :27-40. [DOI]
	2016	Sinclair, G; Green, T (2016) 'Download or stream? Steal or buy? Developing a typology of today's music consumer'. Journal of Consumer Behaviour, 15 :3-14. [DOI]
	2016	Green, T; Sinclair, G; Tinson, J (2016) 'Do they Know it's CSR at all? An Exploration of Socially Responsible Music Consumption'. Journal of Business Ethics, 138 :231-246. [DOI]
	2015	Sinclair, G; Dolan, P (2015) 'Heavy metal figurations: Music consumption, subcultural control and civilizing processes'. Marketing Theory, 15 :423-441. [DOI]
	2013	Sinclair, G (2013) 'Book Review: Surfing Life: Surface, Substructure and the Commodification of the Sublime'. HUMAN FIGURATIONS, 2 (2). [Link]
	2013	Sinclair, G (2013) 'Surfing Life: Surface, Substructure and the Commodification of the Sublime (Book Review)'. HUMAN FIGURATIONS, 2 (2). [Link]

Conference Publication

	Year	Publication
	2021	Kenny, D., Fox, G., Sinclair, G. and Lynn, T. (2021) Proceedings of the 54th Hawaii International Conference on System Sciences *The Antecedents and Consequences of Legitimate Corporate Participation in the DarkNet: A Preliminary Model*
	2021	Egli, A., Lynn, T., Rosati, P., and Sinclair, G. (2021) Irish Academy of Management Conference 2021 *Questionable Views Shared in Interesting Times: Examining & Managing the Spread of Vaccination Misinformation on Twitter*
	2021	Antonia Egli, Pierangelo Rosati, Theo Lynn, Gary Sinclair (2021) The International Conference on Digital Society *Bad Robot: A Preliminary Exploration of the Prevalence of Automated Software Programmes and Social Bots in the COVID-19# antivaxx Discourse on Twitter*
	2020	Sinclair, G and Fox, G (2020) American Marketing Association Summer Conference *Music consumption, ageing and transformative consumer research*
	2020	Sinclair, G and Tinson, J (2020) American Marketing Association Summer Conference *The surveillance of music streaming. Implications for consumer privacy*
	2019	Tinson, J., Sinclair, G. and R. gordon (2019) European Association of Sports Management *For the Greater Good? Value Co-Destruction and Sport Fandom* Seville,
	2019	Tinson, J., Sinclair, G. and P. Dimeo (2019) European Association of sports Management *The Role of Sport Fandom in Families and its Impact on Active Sport* Seville,
	2018	Sinclair, G., Campbell, N. and Browne, S. (2018) Academy of Marketing *Apocalyptic objects: The Bug-out Bag as an Emblematic Object of Extreme Preparation* University of Stirling,
	2018	Campbell, N., Sinclair G. and Browne, S (2018) Consumer Culture Theory *“Bunker Down: Using game-based simulations to investigate consumer-object attachment in catastrophic risk settings”* Odense, Denmark,
	2016	Sinclair, G and Tinson, J (2016) Academy of Marketing *Psychological Ownership in Contemporary Music Consumption*
	2015	Sinclair, G and Tinson, J (2015) Academy of Marketing Science *An exploration of socially responsible music consumption* Bari, Italy,
	2014	Sinclair, G (2014) World Congress of Sociology *Music as Leisure in the 21st Century* [Link]
	2016	Sinclair, G (2016) E-Mac *‘Contemporary music consumption in a post-ownership economy’* Oslo,
	2016	Sinclair, G (2016) E-mac *Contemporary music consumption in a post-ownership economy*
	2015	Sinclair, G and Green, T (2015) Academy of Marketing *Pirates, streamers, mixed tapes and non-downloaders: A typology of contemporary digital music consumption (legal and illegal)*
	2014	Sinclair, G (2014) the International Sociological Association (ISA) World Congress of Sociology *‘Music as leisure in the 21st century: The ‘sportisation of music fandom’* Yokohama, Japan,
	2013	Sinclair, G (2013) European Association of Consumer Research *Heavy metal figurations: Civilising processes and the ‘controlled de-controlling’ of emotions’* Barcelona,
	2015	Sinclair, G (2015) Academy of Marketing *Pirates, streamers, mixed tapes and non-downloaders: A typology of contemporary digital music consumption (legal and illegal)*
	2013	Sinclair, G (2013) European Association of Consumer Research *Heavy metal figurations: Civilising processes and the 'controlled de-controlling' of emotions* [Link]
	2012	Sinclair, G (2012) Crossroads in Cultural Studies *Retreating Behind the Scenes: The 'De-Civilising' Impact of Virtual Spaces on the Irish Heavy Metal Scene* [Link]
	2011	Sinclair, G (2011) Business of Live Music *Chastising and Romanticising Heavy Metal Subculture: Challenging the Dichotomy with Figurational Sociology* [Link]

Conference Contribution

	Year	Publication
	2022	Sinclair, G (2022) International Conference on Crypto-Marketing NFTs, utility tokens and soccer: An exploratory data analysis of legitimisation messaging and manipulative practices Columbia University, .
	2022	Ansari, P and Sinclair, G (2022) Gender, Markets, Consumers Women's Football in Ireland - Fandom and Fan Engagement Stockholm, Sweden, .
	2022	Ansari, P and Sinclair G (2022) European Association of Sports Management Women's Football Fandom in Ireland: An Ethnographic Study Innsbruck, Austria, .
	2022	Kearns, C and Sinclair, G (2022) Sport, Power and Politics: Challenges in a changing global structure Two Brexits: English sporting identity and Euro 2016 Porto, Portugal, .
	2022	Kearns, C and Sinclair, G (2022) eass & ISSA World Congress of Sociology of Sport Online Hate and Sport: An overview of the key literature Tubingen, Germany, .
	2018	gary sinclair (2018) International Symposium on Teaching Innovation Translating research into effective teaching practice University of Salamanca, .
	2017	Gary Sinclair (2017) The Future of Ownership Invited talk University of Vienna, .
	2016	Sinclair, G., Saren, M. and Tinson, J. (2016) Marketing and Music in an Age of Digital Reproduction Symposium Host and organiser of academiic/indusry conference on music University of Stirling, 18/11/2016-.

Online Article

	Year	Publication
	2022	Ansari, P and Sinclair, G (2022) 'The opportunity of a lifetime' for Irish women's soccer?. ELEA
	2021	Sinclair, G (2021) How to tackle online hate, abuse and racism in football. ELEA
	2020	gary sinclair (2020) C'mon feel the noise: football fans and artificial crowd noise. ELEA [Link]
	2019	Sinclair, G., Campbell, N. and S. Browne (2019) We spoke to survivalists prepping for disaster: here’s what we learned about the end of the world. ELEA [Link]

Newspaper

	Year	Publication
	2017	Sinclair, G (2017) Music industry shows movie makers the way with illegal downloads. NEWSA [Link]

Web Page

	Year	Publication
	2018	gary sinclair (2018) Are we outsourcing our emotions to the Spotify algorithm?. RTE.ie: WEBP [Link]
	2017	Gary Sinclair (2017) The music sounds better with you. WEBP [Link]
	2016	Sinclair, G (2016) Why 'ethical' music festivals may put off revellers. WEBP [Link]
	2015	Sinclair, G (2015) Who cares if Taylor Swift gets paid? Not many. WEBP [Link]

Book Review

	Year	Publication
	2023	Ansari, P and Sinclair, G (2023) An investigation of the role and position of female supporters in Polish football fandom culture (book review). [Link]

Professional Associations

Association	Function	From / To
Academy of Marketing	Member	-
The Irish Institute of Digital Business	Marketing and Sales theme leader	13/02/2019 -
Marketing Society of Scotland	member	-
European Association of Consumer Research	member	-

Honors and Awards

	Date	Title	Awarding Body
	01/07/2018	Most Innovative Paper in Conference	Academy of Marketing and Marketing Trust
	01/05/2022	Presidents Award for Teaching and Engagement	DCU

Committees

	Committee	Function	From / To
	Journal of Marketing Management		-
	Teaching and Learning Committee		-
	attributes of a DCU business school student		-
	curriculum review language working group		-
	Programme Chair Committee		-
	University Academic Council		-
	International committee		-

Enterprise Engagement

Year	Engagement Type	Client	Description
2018	Invited talk/presentation	Other Voices ANAM Cultural programme	Invited to be a speaker for the First Live RTE Brainstorm event as part of DCU ANAM Cultural programme. The talk was entitled 'RTÉ Brainstorm: Technology as Human Connection?'
2020	Consultancy	University of Almeria	External Examiner
2019	Consultancy	University of Chieti-Pescara	External Examiner for PhD
2020	Invited talk/presentation	Middlesex University
2018	Other	Universidad Loyola Andalucía	Partner visit for INTB programme
2018	Consultancy	University of Nottingham	External examiner for PhD
2018	Consultancy	Dublin Institute of Technology	External examiner
2018	Other	University of Barcelona	Partner visit for INTB
2019	Invited talk/presentation	University of Stirling	Seminar on Community engagement in music consumption research
2018	Consultancy	Roberts Radio	Contributed to Roberts Radio research project
2018	Invited talk/presentation	University of Leeds	Inivited over for talk on my research at School of Music Leeds
2018	Other	Universitat Rovira i Virgili	Partner visit for INTB
2016	Continuous Professional Development/Training	Marketing and Music in an Age of Digital Reproduction	I organised a workshop where academics and industry personnel from music industry came together to discuss the contemporary digital music industry.
2018	Personnel Exchange	University of Salamanca	I was invited to do a teaching mobility as part of our new international student exchange partnership.

Outreach Activities

Engagement Type	Organisation	Description
Community-based research	Age Friendly University, Dublin	I delivered an inter-generational music workshop programme to participants from the Age Friendly University (AFU) and transition year students from St Aidans and Maryfield schools. The workshops took place over four weeks and were used as a basis for ongoing research on age and transition but the workshops also served the communal purpose of music education and inter-generational creative collaboration.
Presentations/Talks to an external audience	South Wind Blows	Conducted a talk with RTE Brainstorm and Other Voices as part of the first ANAM cultural event. The talk concerned my research, specifically articles I had written for Brainstorm. https://www.dcu.ie/sites/default/files/agency/pdfs/anam-programme-screen-final.pdf
Community-based learning	Fighting words	I am currently working with Fighting Words and Age Friendly University on a inter-generational creative music project to be delivered at the second annual ANAM event in DCU.
Educational Outreach/Public Engagement	House of Commons	Contributed evidence to House of Commons report on music streaming

Media

Title	Year	Type	Authors
Are we outsourcing our emotions to the Spotify algorithm?	2018	Newspaper column (online)	gary sinclair
Lifeline: Music in everyday life	2019	Radio Interviews	gary sinclair
Riffing on the digital disruption of the music industry	2020	Podcast	DOT Lab
Music Streaming	2020	Podcast	CBS Canada
‘Coronavirus: Irish shops see surge in sale of canned food, pasta and cleaning products’	2020	Newspaper article (online)	Irish Times
Generation of songwriters being lost due to streaming struggle’	2020	Radio Interviews	CBS Canada
C'mon feel the noise: football fans and artificial crowd noise	2020	Newspaper article (online)	RTE Brainstorm
From Italy to Phibsboro: Fruit and veg supply chain continues to deliver’, interview with Dublin Inquirer about my research	2020	Newspaper article (online)	Dublin Inquirer
The Dave Fanning Show	2018	Radio Interviews	Sinclair, G
Music industry shows movie makers the way with illegal downloads	2017	Newspaper article (Print)	Gary Sinclair
Music sounds better with you	2017	Newspaper column (online)	Gary Sinclair
Consuming sounds: How we get and use music	2017	Newspaper column (online)	Claire O' Connell

Research Interests

Gary focuses on a variety of contexts within consumer culture (music, technology and sport) with an emphasis on sociological theory and the ethical implications of consumption.

Research Projects

Title	Role	Start date	End date
The legitimisation of blockchain services through football.	PI	01/06/2022	01/05/2023
Developing Fan Engagement For Increasing Participation, Attendance and Commercial Value in Women's Football	DCU PI	01/09/2021	31/08/2023
Tackling Online Hate in Football	DCU PI	01/08/2021	31/07/2024
Empowering Staff to Develop Online Learning	PI	01/11/2020	01/11/2021
NG-FAB: Next Generation Financial Attitudes and Behaviours	Co-PI	01/01/2019	30/04/2019
STOP	Principal Investigator	01/04/2015	01/04/2017
Space, emotion and heavy metal control	Principal investigator	01/03/2012	01/09/2012
Music, Media and Identity	Principal Investigator	01/09/2008	01/03/2012
Online Hate in Formula 1	PI	01/09/2023	01/10/2025

Contract Researchers

	Researcher Name	Project	Funding Body
	Colm Kearns	TOHIF
	Payam Ansari	Fan engagement and Irish women's football

Current Postgraduate Students

	Student Name	Degree	Supervision
	Egli ,Antonia	PhD-track	Supervisor

External Collaborators

Type	Name	Company	Role
External	Mike Saren	University of Leicester	Academic
External	Julie Tinson	University of Stirling	Academic
External	Mark Doidge	Brighton University
External	Katie Liston	University of Ulster
External	Paddy Dolan	Dublin Institute of Technology	Academic
External	Todd Green	Brock University	Academic

Teaching Interests

consumer behaviour, marketing, research methods, critical thinking, technology and society, marketing ethics, sustainability

Modules Coordinated

Term	Title	Subject
2022	The Changing Consumer	MG308
2022	Information Technology in Society	MG330
2022	The Changing Consumer	MG308A
2022	Practicum - Applied Research	MG513