Accessibility     Accessibility |
My DCU | Library | Loop |

☰       Department Menu

School of Communications

MSc in Public Relations and Strategic Communications

MSc in Public Relations and Strategic Communications


Applications are now open for a September 2016 start:
Postgraduate Applications Centre (PAC) at – using the PAC code DC674

Degree Information:

In today’s society, organisations need to communicate and manage relationships with a variety of stakeholders; from employees and investors to Government, the media and the general public.

Keeping pace with a fast-moving world, public relations is rapidly evolving through the use of social communication media and technology. This specialist Masters programme is designed to provide the skills and ability to think strategically and make effective use of the latest tools in modern communications.

DCU’s MSc in Public Relations has been developed in consultation with the public relations industry in Ireland and with advice of academics in Europe and the United States. It is aimed at students with an undergraduate degree in a related discipline, including, but not limited to, communications, journalism and media studies.

The programme provides students with public relations theory and practice alongside an understanding of recent developments and challenges for the profession. These include the impact of the Internet and the growth of social media; the decline of traditional media; growing issues of corporate social responsibility influencing organisational reputation; and the increasing influence of other social science disciplines on Public Relations theory and practice.

Keep up to date with developments on the The MSc in Public Relations and Strategic Communications Facebook page.

PAC Code: DC674

Programme Chair: Mr Martin G Molony

Online Prospectus

Programme Academic Structure [PDF]