Business School
DCU Business School Research Marketing Group
DCU Business School Marketing Group
Marketing Group Faculty Members
- Professor Darach Turley
- Dr John Connolly
- Dr Michael Gannon
- Dr Yuhui Gao
- Dr Pierre McDonagh
- Dr Louise Maguire
Recent Graduates
Jason Healy, PhD
Completed 2012
Supervisor: Pierre McDonagh
Thesis: A grounded theory of football fan community identity and co-production: Consumer roles in brand culture, meaning, and value co-creation in virtual communities
Recent Select Journal
| Connolly | Green Consumption: Life-politics, risk and contradictions | 2008 |
| McDonagh | Hidden Mountain: The Social Avoidance of Waste | 2008 |
| Muzellec | Rebranding in the Banking Industry following Mergers and Acquisitions. | 2008 |
| Muzellec | Corporate rebranding: Implications for Brand Architecture Management | 2008 |
| O'Donnell | Social Capital: Bringing Foucault and Habermas In | 2008 |
| Connolly | The Civilizing of Hurling in Ireland | 2009 |
| McDonagh | The Institutional Foundations of Materialism in Western Societies: A Conceptualization and Empirical Test | 2009 |
| McDonagh | Finding an Irish Voice: Reflections on Celtic Consumer Society and Social Change | 2009 |
| Muzellec | Corporate Branding and Brand Architecture: | 2009 |
| Connolly | The civilizing and sportization of Gaelic football in Ireland: 1884-2009 | 2010 |
| Gao | Irish consumers' perception of Chinese brands and how to improve the Made in China image. | 2010 |
| Gao | Measuring Marketing Performance | 2010 |
| McDonagh | Is Green the New Black? Reflections on a Green Commodity Discourse | 2010 |
| McDonagh | Screening Not Greening: An Ecological | 2010 |
| Muzellec | Leveraging Brand Equity in Business-to-Business Mergers and Acquisitions | 2010 |
| Connolly | Organizational centralization as figurational dynamics: Movements and counter-movements in the Gaelic Athletic Association | 2011 |
| Connolly | Re-theorizing the 'structure-agency' relationship: Figurational theory, organizational change and the Gaelic Athletic Association | 2012 |
| Connolly | Sport, Media and the Gaelic Athletic Association: the Quest for the 'Youth' of Ireland | 2012 |
| Gao | Low Cost Airlines - A New Customer Relationship? An Analysis of Service Quality, Service Satisfaction and Customer Loyalty in a Low Cost Setting | 2012 |
| McDonagh | Consumer Roles in Brand Culture and Value Co-Creation in Virtual Communities | 2012 |
| McDonagh | A Brand So Bad Its Good: The Paradoxical Place Marketing of Belfast | 2012 |
| McDonagh | Dark Marketing: Skeleton in the Cupboard or Ghost in the Machine? | 2012 |
| Muzellec | Branding in Fictional and Virtual Environments: | 2012 |
| Muzellec | Introducing a New Conceptual Domain and Research Agenda | 2012 |
Recent Book Chapters, Books and Key Reports
| Freeney | Psychological, Economic and Academic Predictors of the Intention to Leave School Early among a Sample of Irish Students | 2009 | |
| McDonagh | Macromarketing | Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm | 2009 |
| Connolly | Local sport in Europe | Civilizing processes and hurling in Ireland: 1884-2000 | 2009 |
| Connolly | The Evolution of the GAA. Ulaidh, Éire agus Eile | The Civilising of Gaelic football | 2009 |
| McDonagh | Critical Marketing Studies | Counter-Culture and Consumer Society | 2009 |
| Muzellec | Value in Due Diligence: New Risks, New Mitigation | Marketing Issues in Due Diligence | 2010 |
| McDonagh | Transformative Consumer Research for Personal and Collective Well Being: Reviews and Frontiers | Social Media for Social Change: A Transformative Consumer Research Perspective | 2011 |
| McDonagh | Transformative Consumer Research for Personal and Collective Well Being: Reviews and Frontiers | Sustainable Consumption and Production: Challenges for Transformative Consumer Research | 2011 |
| Turley | Encyclopedia of Consumer Culture | Personals (Personal ads) | 2011 |
| Murphy | Integration in Ireland: The everyday experience of African Migrants | 2012 | |
| Turley | Consumption and Spitituality | Framing sacred places and possessions: pilgrims at St. Brigid's Holy Well | 2012 |
| Gao | Wiley Encyclopedia of Managment | Corporate Social Responsibility | 2012 |
| Gao | Encyclopedia of Corporate Social Responsibility | Stakeholder Relationship | 2012 |
| Gao | Encyclopedia of Corporate Social Responsibility | Corporate Social Performance Measurement | 2012 |
| Gannon | Fahy, John and David Jobber (2012), Foundations of Marketing. | The Jelly Bean Factory (Aran Candy) : pricing for international markets | 2012 |