BSc Digital Business & Innovation

Two students collaborating at a desk using a laptop
BSc Digital Business & Innovation


The BSc in Digital Business and Innovation is a new four-year programme designed to prepare students for the future world of work, one infused with digital technologies. The programme gives the student the competencies and skills to make the most of digitalisation to innovate and transform business and society.


This programme, designed in conjunction with industry, will help future proof students, giving them an innovative mind-set and industry-relevant knowledge and skills in emerging technologies such as cloud computing, big data, virtual reality and much more.

Work Areas

The BSc in Digital Business and Innovation will prepare students for key roles in digital business and to succeed in a dynamic, uncertain and global marketplace. Students gain the knowledge and skills to use emerging digital technologies to develop or re-imagine products and services and transform business processes.

Given the programme structure, content, and objectives, graduates of the BSc Digital Business & Innovation will be well-positioned to develop careers in a wide variety of sectors.  Prospective roles include, but are not limited to, the following;


  • Digital Business Analyst
  • Digital Innovation Management
  • Technology Consultant
  • Business Start-up
  • Technology translator
  • Strategy Consultant


Typical Areas of Employment

  • Consultancy
  • Technology
  • Entrepreneurship
  • E- Commerce
  • Digital Transformation
  • Software and IT
  • Telecoms


INTRA Internship 

Students studying for BSc Digital Business & Innovation can complete a 12 month INTRA placement at the end of second year.


 Course Modules

  • Digital Business Ecosystems
  • Digital Business Tools
  • Transform Yourself: Self-Awareness
  • Critical Thinking for Business
  • Learning Innovation for Enterprise
  • Business Analytics
  • Accounting for Business
  • Fundamentals of Economics
  • Digital Business Models
  • Failure
  • Digital Lab
  • Transform Yourself: Personal Agility
  • Innovators’ Toolkit
  • Critical Thinking in Action
  • Project Management for Digital Business
  • Applied Business Analytics
  • Digital Marketing
INTRA (Optional)
  • Challenged- Based Project
  • Digital Business Leadership and Change
  • Conscious Innovation
  • Transform Yourself: Future Proof
  • Innovation Economics
  • Analytics and Visualisation
  • Business Strategy



Students are available for interviews from March onwards. If you would be interested in hiring from this programme, please get in touch.

INTRA Programme Coordinator  Email Address Phone Number
Geraldine Farrell     01-7005033