We are happy to announce that we will be delivering this programme as a blended online/in-classroom experience in 2020-2021. See further details under the Programme Tab.
How are social media linked to the economy? What role do they play in politics? How different is a life lived in and through social media? This MA addresses these and similar questions that have emerged out of the rise of social media, and their increasing domination of the media and communications field.
The MA in Social Media Communications offers a critical examination of the history, operation, ramifications, functions, use and embeddedness of social media in all spheres of life. It is aimed at people who look for a critical reflection on social media, who wish to understand their uses, and also learn how to analyse and mobilize them strategically.
The emphasis of the course is on a social scientific understanding and analysis of the emergence and functions of social media in a globalized networked society.
The course addresses the way in which social media became involved in and change personal lives, habits and identities, social lives, the way in which we relate to and coexist with other people; the way in which we work and live our everyday lives; and life, which changes as a result of the ongoing engagement with social media by politicians, journalists and publics.
The main idea behind this programme is that social media leave nothing untouched, introducing changes, sometimes subtle sometimes more apparent, that must be mapped, studied and understood. Successful use of social media is premised on a deep understanding of their roles and functions and ability to analyse current and emerging practices and trends.
This programme is being offered as a blended online/in-classroom experience for the 2020-2021 academic year. Most lectures will be delivered in on-campus classrooms equipped with live-streaming technology or via the Zoom video platform. These will be supplemented with online discussions and on-campus small group seminars, as well as individual and group assignments. Teaching will be facilitated through DCU’s online learning environment, LOOP, the Zoom video platform, and other tools.
In order to join the programme, students are required to either be on campus or be able to participate remotely via online means, and all students must have access to a desktop or laptop computer and a reliable internet connection. Prospective students may avail of the blended offering from the beginning, or alternatively have the option to begin their study in Semester 1 through online engagement and, pending the lifting of health, travel and visa restrictions, join activities on campus in Semester 2, or continue to access classes online if necessary.
Subject to public health advice, should the restrictions around on-campus delivery of teaching change, some components of the programme could take place entirely online or in a mixed mode combining in-class and online engagement. However, students who are unable to join on-campus activity will be able to complete their degree fully online.
The blended programme is delivered by the same high quality and experienced staff who traditionally delivered on campus. Lecturers will provide feedback on your assignments and you will have access to staff via email or Zoom video calls to discuss your work.
The above conditions are subject to government and public health advice with regard to restrictions and social distancing measures and may be modified or adapted as the situation changes.
Why do this programme?
- To introduce students to theories, critical concepts and methods relating to social media.
- To Investigate and relate institutional, technical and social factors shaping social media practices.
- To critically examine social media practices by a variety of actors, including politicians, businesses, journalists and publics.
- To analyse the impact of social media in politics, socio-cultural and economic life.
- To enable students to develop effective social media communicative strategies.
View the current course structure
The DCU School of Communications has been the leading provider of taught courses in media communications in Ireland for almost three decades.
The School pioneered the development of teaching in communications, journalism and multimedia and has developed a considerable knowledge base through original research and collaboration with other universities and networks worldwide.
The School also has excellent working relations with media organisations throughout Ireland, which ensures that our programmes remain relevant and up-to-date.
Graduates of the programme can be confident of finding employment in a variety of media related industries, in communication-related roles in other industries, or of broadening their horizon and prospects in their existing career.
The programme will have immediate relevance for those interested in updating their knowledge and skills; for those who seek further specialization in an increasingly important field of communication; and for those looking for a shift in their career towards a more social and communicative role. In addition, the MA in Social Media Studies offers an excellent route for further academic progression.
For admission to the MA in Social Media Communications programme, successful applicants will have -
- A degree at the level of an Irish or UK Honours undergraduate degree (H2.2 or above) or equivalent,
- Applicants with appropriate combinations of professional qualifications and experience may also be considered. This includes discipline-specific knowledge and know-how; transferable skills; basic research competency; personal effectiveness.
- International candidates who are non-native speakers of English must satisfy the University of their competency in the English language. More information about the English language requirements for DCU's School of Communications can be found here.