Social Media - How to Effectively Manage

​Course code: DCU111

Audience: All staff that use social media accounts representing DCU

Course Descriptor: 

Social media plays an integral part in the higher education landscape. DCU is a fantastic brand and one that as employees we are positive about owning and amplifying. Social media accounts can have enormous benefits in terms of sharing individual and group research outputs, events and successes.

While everyone has their own ideas about how to achieve success in communicating our messages - and about what messaging is appropriate - there are a few best practices that can help you to create content for and manage social media accounts that aptly and positively represent DCU.

This 2-hour blended workshop will provide you with an overview the best practices for social media content management in a university environment. Online prework is completed prior to attendance and the session ends with a Q&A where you can get answers to questions specific to your DCU social media accounts.

After completing this workshop you will be able to

• recognise the benefits of running social media accounts in terms of public and institutional profile 
• distinguish between appropriate and inappropriate content types
• efficiently create and curate effective content
• monitor comments and respond efficiently
• identify ways to schedule posts in advance
• collaborate with team members on content

Additional dates available to book through the Core Portal:

14 May 2024

Course Fee: None. 

​