Primary Department
School of Applied Language & Intercultural Studies
Academic Staff
Phone number: 01 700
Glasnevin Campus
Room Number

Academic biography

Ryoko Sasamoto, BA, MPhil, PhD, is Associate Professor in the School of Applied Language and Intercultural Studies (SALIS), and a member of Centre for Translation and Textual Studies (CTTS). She has a background in Linguistics and her research expertise is in the interdisciplinary area, working across different disciplines such as Pragmatics, Audiovisual Translation, and Reception Studies. She takes both theoretical and empirical approaches in her research and uses eyetracking and corpus analysis from the perspective of Relevance Theory. She is particularly interested in the communication of emotions, as well as pragmatics of AVT with a focus on telop and fansubbing. She has published extensively on onomatopoeia, telop, and other multimodal communicative phenomena.

Her PhD supervision covers a range of related research areas, including an eye-tracking study of onomatopoeia in the translated manga, the teaching of Kanji, developing students’ pragmatic competence in Japanese, the ethics and trust issues with translators in Japan, the use of multimodal artwork in the language classroom, and research into fansubbing community in Thailand and China.


The selected publication includes: Onomatopoeia: A Relevance-based Eye-Tracking Study of Digital Manga (co-authored, Journal of Pragmatics, 2021); Onomatopoeia, Impressions and Text on Screen (single-authored, in Beyond Meaning, John Benjamins 2021); Relevance, style and multimodality: Typographical Features as Stylistic Devices (co-authored, In: Relevance Theory and Figuration. John Benjamins, 2020), Onomatopoeia and Relevance: Communication of Impressions via Sound (Single-authored monograph, Palgrave 2019), Contemporary Global Media Circulation based on Fan Translation: A particular case of Thai Fansubbing (co-authored, Discourse, Context and Media 2019),  Telop, Affect, and Media Design: A Multimodal Analysis of Japanese TV Programs (Television and New Media 2017), and Onomatopoeia - Showing-word or Saying-word? Relevance Theory, lexis, and communication of impressions (Lingua 2016).

Dr Sasamoto would welcome applications from prospective PhD students interested in: communication of impressions and emotions (e.g. onomatopoeia, expressives, emoji, reaction GIFs), multimodal discourse (e.g. manga, anime, and text on screen), and Audiovisual Translation (fansubbing and creative titling). She is particularly interested in working with students who wish to adopt Relevance-theoretic approaches in their projects.



Research interests

Ryoko Sasamoto work in the framework of Sperber & Wilson's Relevance theory, with particular interests in: multimodality, cognitive and affective viewer response; Expressive meanings; Onomatopoeia, and non-verbal communication. She is also interested in taking a mixed-method approach using eye tracking technology, multimodal analysis and cognitive pragmatics.