SALIS - Ms. C. O'Riordan, B.A.

salis

ms. c. o'riordan, b.a.

Catherine O'RiordanName: Ms Catherine O'Riordan
Phone Number: 5232
Room Number: C1107
Email Address:
Biography

Research Interests

  • The discourse of advertising in German and English.
  • Special interests include:
    • The 'language of advertising' in German and English
    • Cross-cultural communication, including potential pitfalls
    • The history of German advertising, in particular
    • Globalisation, localisation, adaptation
    • Translation issues
    • The development of new referent systems in English-speaking and German-speaking countries
    • Advertising and gender
    • Advertising and the 'natural'
    • The relationship between legislation and advertising
    • Stereotyping
    • Information structure
    • Branding
    • Sound symbolism
    • Regional variation
  • Internation Business Communication
  • Linguistics, special interest: text grammar, information structure.
  • Contrastive stylistics/grammar: German-English, French English

Papers Published

  • Papers in the areas on Contrastive Analysis, Translation Theory and Second Language Acquisition (ab initio German Language)