School of Applied Language & Intercultural Studies
SALIS - Ms. C. O'Riordan, B.A.
salis
ms. c. o'riordan, b.a.
Research Interests
- The discourse of advertising in German and English.
- Special interests include:
- The 'language of advertising' in German and English
- Cross-cultural communication, including potential pitfalls
- The history of German advertising, in particular
- Globalisation, localisation, adaptation
- Translation issues
- The development of new referent systems in English-speaking and German-speaking countries
- Advertising and gender
- Advertising and the 'natural'
- The relationship between legislation and advertising
- Stereotyping
- Information structure
- Branding
- Sound symbolism
- Regional variation
- Internation Business Communication
- Linguistics, special interest: text grammar, information structure.
- Contrastive stylistics/grammar: German-English, French English
Papers Published
- Papers in the areas on Contrastive Analysis, Translation Theory and Second Language Acquisition (ab initio German Language)