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Digital Business and Innovation

Course Details

CAO Code:
Course Type:
NFQ Level:
8 - Please see for further information
Delivery Modes
Minimum Points
Four Years
+353 (0) 1
+353 1 700 5265

Learn how companies leverage digital technologies to innovate, transform and succeed


Overview Icon

Whether it’s Big Data, the Internet of Things or Virtual Reality, the world of business is being transformed by digital technology. It’s an exciting time of rapid change that is creating wonderful new opportunities. This four-year course is the first of its kind in Ireland and aims to give you the skills to succeed in a future world of work that is driven by technology. 

Be Future Ready
On this course you will take on real world challenges, get industry experience in a digitally-focused workplace, and reimagine new ways of doing business. Things are changing fast, but by learning vital transferable skills such as innovation, problem solving, leadership and personal agility, you can be part of the digital transformation. In fact, this programme aims to prepare you for jobs that may not yet exist.

Designed in cooperation with industry, this course will help future proof you with an innovation mindset and industry-relevant knowledge and skills in emerging technologies including: Cloud Computing; Social Media; Big Data Analytics; Mobile Technologies; The Internet of Things; Smart Contracts and Block chain; and Augmented and Virtual Reality.

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Entry Requirements

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In addition to the general entry requirements for admission to the university the following entry requirements apply: Minimum of O4 or H6 in Mathematics.

In addition to the general entry requirements for admission to the university the following entry requirements apply: GCE A Level D or GCE AS Level C or GCSE C Mathematics.

Please visit our Admissions webpage for details on course requirements or how to apply to DCU.


Please visit our QQI FET webpage for details on DCU courses, open days, campus tours or school visits.


To apply to DCU, please visit


No Entry path

International candidates are expected to have educational qualifications of a standard equivalent to those outlined above. In addition, where such candidates are non-native speakers of the English language they must satisfy the university of their competency in the English language. Click here for further information on international applications.

Course Structure

Course Structure Icon
  • Critical Thinking for Business 
  • Learning Innovation for Enterprise 
  • Digital Business Ecosystem 
  • Digital Business Tools 
  • Transform Yourself: Self-Awareness 
  • Business Analytics 1 
  • Accounting for Business 
  • Fundamentals of Economics
  • Digital Business Models
  • Failure 
  • Digital Lab 
  • Transform Yourself: Personal Agility 
  • Innovators’ Toolkit |Critical Thinking in Action 
  • Project Management for Digital Business 
  • Digital Marketing 
  • New Product Development and Innovation Studies 
  • Data Analytics for Marketing Applications

INTRA 12-month paid work placement

  • Challenge-Based Project 
  • Digital Business Leadership and Change 
  • Conscious Innovation
  • Transform yourself: Future Proof 
  • Innovation Economics 
  • Analytics and Visualisation 
  • Business Strategy

For more information on the course structure click here

Fees and Funding

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Student Contribution.
€3,043 per annum
EU Status Fee
€5,922 per annum
Non EU Fee.
€15,000 per annum

How To Apply

How To Apply Icon

Applicants presenting EU School Leaving/FETAC Level 5 examinations:

Apply through the Central Applications Office (CAO) by 1st February or 1st May

To apply for this programme:
Candidates should apply directly here. Here's a quick step by step guide if you need help with your application.

Please provide 

  • Academic Transcripts for each and every year of study with English translation, if applicable.
  • If applicable, provide evidence of competence in the English language as per DCU entry requirements.  Please see link

Applications are accepted on an ongoing basis up to 1st July. All Non-EU candidates are advised to apply early, as places are limited.


All mature applicants apply through the CAO by 1st February. For further information and for special application procedures for mature students, please click here

Candidates required to apply through the CAO can apply online at

Life On Campus

Life on Campus
DCU Campus Glasnevin

DCU Glasnevin Campus


FAQ Icon

What’s the difference between MINT and Digital Business and Innovation?
MINT (Marketing, Innovation and Technology) is essentially a marketing focused degree while DBI focuses on digital transformation across the business. 

MINT prepares you for a career in the marketing of high technology products and services. You'll learn to anticipate and respond to consumers' needs, and to develop and market new innovations in a way that makes sense in today's marketplace".

The BSc in Digital Business and Innovation is  designed to prepare you for the future world of work, one infused with digital technologies. The programme will give you the competencies and skills to make the most of digitalisation to innovate and transform businesses