Whether it’s Big Data, the Internet of Things or Virtual Reality, the world of business is being transformed by digital technology. It’s an exciting time of rapid change that is creating wonderful new opportunities. This four-year course is the first of its kind in Ireland and aims to give you the skills to succeed in a future world of work that is driven by technology.
Be Future Ready
On this course you will take on real world challenges, get industry experience in a digitally-focused workplace, and reimagine new ways of doing business. Things are changing fast, but by learning vital transferable skills such as innovation, problem solving, leadership and personal agility, you can be part of the digital transformation. In fact, this programme aims to prepare you for jobs that may not yet exist.
Designed in cooperation with industry, this course will help future proof you with an innovation mindset and industry-relevant knowledge and skills in emerging technologies including: Cloud Computing; Social Media; Big Data Analytics; Mobile Technologies; The Internet of Things; Smart Contracts and Block chain; and Augmented and Virtual Reality.
No Entry path
International candidates are expected to have educational qualifications of a standard equivalent to those outlined above. In addition, where such candidates are non-native speakers of the English language they must satisfy the university of their competency in the English language. Click here for further information on international applications.
- Critical Thinking for Business
- Learning Innovation for Enterprise
- Digital Business Ecosystem
- Digital Business Tools
- Transform Yourself: Self-Awareness
- Business Analytics 1
- Accounting for Business
- Fundamentals of Economics
- Digital Business Models
- Digital Lab
- Transform Yourself: Personal Agility
- Innovators’ Toolkit |Critical Thinking in Action
- Project Management for Digital Business
- Digital Marketing
- New Product Development and Innovation Studies
- Data Analytics for Marketing Applications
INTRA 12-month paid work placement
- Challenge-Based Project
- Digital Business Leadership and Change
- Conscious Innovation
- Transform yourself: Future Proof
- Innovation Economics
- Analytics and Visualisation
- Business Strategy
For more information on the course structure click here
How To Apply
Applicants presenting EU School Leaving/FETAC Level 5 examinations:
Apply through the Central Applications Office (CAO) by 1st February or 1st May
Candidates should apply directly to DCU. Applications are accepted on an ongoing basis up to 1st July. All Non-EU candidates are advised to apply early, as places are limited.
Life On Campus
At DCU, our students can expect a unique campus experience. We are known for our excellent teaching and learning facilities, our active clubs and societies, and our great social and sporting facilities. All this makes DCU an exciting place to be.
DCU has three academic campuses; Glasnevin, St. Patrick’s and All Hallows (both in Drumcondra), all close to Dublin City centre.
They can be reached by public transport, Dublin Bus and Bus Éireann, with our Drumcondra campuses a ten minute walk from Drumcondra Train Station. Glasnevin is a 20 minute walk from St Patrick’s and All Hallows. They are also linked by Dublin Bus.
Each campus has a library (O’Reilly, Cregan and Woodlock Hall), study spaces, restaurants, and on-campus residencies. There are sports facilities on Glasnevin and St. Patrick’s, and there is a dedicated sports campus, St Claire’s, located near Glasnevin on the Ballymun Road.
DCU’s 19,000 students have access to exceptional teaching and learning facilities across our three academic campuses.
These include modern learning theatres, research centres, a new media and TV studio, radio/podcast studios, computer suites and advanced labs in the areas of Languages, Engineering, Physics, Chemistry and Biotechnology, as well as a Sports Performance centre and a training hospital ward. In 2021, we opened our first virtual reality ‘Leadership Lab’, which is located in our Business School.
We continue to improve and update our facilities. For example, construction of a new world-class STEM facility is underway on the Glasnevin campus. With capacity for an extra 3,000 STEM students, this facility will advance DCU’s international reputation for excellence in science and health, computing and engineering disciplines.
Studying in DCU isn’t just about course work. The university is rich in student life and activities.
There are more than 140 clubs and societies for students in DCU, with ‘Clubs & Socs’ days taking place on both the Glasnevin and Drumcondra campuses at the start of the academic year. They span everything from rugby to rock climbing, anime to jazz.
For many students, sport is an important part of the DCU experience. DCU’s Sports Complex boasts a 25 metre swimming pool, fitness centre gym, all-weather pitches and squash courts, as well as soccer, GAA and rugby pitches. DCU Dóchas Éireann, the university’s GAA club, is the largest third level Gaelic Games club in the country. Meanwhile, DCU Athletics has been Ireland’s highest achieving university club for many years. And DCU has dozens of other clubs to get involved in, from Archery to Weightlifting.
The Glasnevin campus is home to our purpose built, state-of-the-art student centre, The U, which serves the needs of a rapidly growing student body. Here, you will find the Student Leadership and Lifeskills Centre, performing arts and cultural spaces for students and the wider community, and the Entrepreneurship and Innovation Hub. Also located on our Glasnevin campus is The Helix, our renowned performing arts centre.
On our St Patrick’s campus, we have the Java Student Hub, a vibrant, warm and welcoming space where students can meet for coffee, play music, use the projector to watch events, or just relax. The walls of the Java Hub were designed based on the cultural history of St Patrick’s Campus, including the special references to the notable sporting history and history of the arts.
We have a number of academic, professional and social supports for students.
Student Advice Centre - Offers a wide range of supports and services to students and advice
The Writing Centre - drop-in writing workshops for students through the academic year
Maths Learning Centre - provides maths support for students of all ability levels with maths modules
Student Learning - facilitate the transition from passive to active learning for students at DCU, by teaching study skills, nurturing critical thinking and building student confidence.
Careers work with students to help them on their professional journey into graduate employment.
Our student support team offers a comprehensive support programme, helping students make that all important transition into university life and focusing on building confidence and skills which are key to success at third level.
What’s the difference between MINT and Digital Business and Innovation?
MINT (Marketing, Innovation and Technology) is essentially a marketing focused degree while DBI focuses on digital transformation across the business.
MINT prepares you for a career in the marketing of high technology products and services. You'll learn to anticipate and respond to consumers' needs, and to develop and market new innovations in a way that makes sense in today's marketplace".
The BSc in Digital Business and Innovation is designed to prepare you for the future world of work, one infused with digital technologies. The programme will give you the competencies and skills to make the most of digitalisation to innovate and transform businesses
Does DCU have partner universities around the world to go to?
Yes, see the full list of the universities you can travel to (depending on your course). For further specific information you should contact the course contact.
For the business courses how big are class sizes like and are there work placements?
There are some large lectures for common modules but these are supported by smaller weekly tutorial groups of approx. 30 people. There are work placements in our Business school.
What are some of the companies that students from the BSc multimedia have gone on to work for?
Some companies include: TV3, BBC, Google, LinkedIn, Facebook, Yahoo, Setanta Sport & independent production companies.