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Marketing, Innovation and Technology

Course Details

CAO Code:
Course Type:
NFQ Level:
8 - Please see for further information
Delivery Modes
Minimum Points
4 years
+353 (0) 1
700 5265

Develop an entrepreneurial outlook and excel in an innovative marketing world led by technology


Overview Icon

The Bachelor’s of Marketing, Innovation and Technology (MInT) can help you to be a marketing leader of the future. The degree prepares you to hit the ground running in any organisation that is committed to growing their business through technology, marketing and innovation.​​ 

Rewrite the Rules

In a world where fast-changing technologies rewrite the rules on a regular basis, MInT will give you the core marketing strategy and digital skills you need to be a capable, confident leader. 

By the end of your four years of studying MInT in DCU, you will be part of a network of ambitious, well-rounded classmates who are keen to tackle a wide range of social causes and business opportunities 

DCU People

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Nadia Power

Olympian Nadia Power is advising elite athletes who have their sights set on a scholarship to America, to still complete their CAO form. 

Read more about Nadia Power
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Daniel Kyne

I graduated from DCU Business School's Marketing Innovation and Technology (also known as MInT) in 2020 and today I lead a technology company called Opinio

Read more about Daniel Kyne
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Dr Peter Robbins

Technology has become the primary force of disruption across all sectors, and, combined with powerful marketing,  it’s going to unleash unprecedented innovation

Read more about Dr Peter Robbins

Careers & Further Options

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Upon completion of the degree, you’ll find opportunities in industries like consultancy, technology, healthcare, pharmaceuticals, biotechnology, software/IT and telecommunications.


Innovation manager
Brand Manager
Agency Strategist
Brand Account Manager
Digital Marketing Manager
Technology Product Manager
Insights Manager
Client Success Manager
Customer Marketing Support Manager
Comms and PR Manager
Brand Ambassador
Digital Account Executive
Direct Marketing Executive
Sales Manager
Technology Consultant

DCU graduates are highly sought after by employers. Our Graduates work in environments ranging from large multinationals to SMEs, family businesses and start-ups across every sector.

DCU Careers Service has a number of learning and development initiatives in place for our students, giving them the skills they need for a successful career path.

Go to our Careers site to find out more about career planning, our mentorship programme, skills development and online resources for students when working on CVs and making applications.


Entry Requirements

Entry Requirements Icon

In addition to the general entry requirements for admission to the university the following entry requirements apply: Minimum of O4 or H6 in Mathematics.

In addition to the general entry requirements for admission to the university the following entry requirements apply: GCE A Level D or GCE AS Level C or GCSE C Mathematics.

 Please visit our QQI FET webpage for details on course requirements, places and cut-off points.

While transfer applications are welcomed from holders of qualifications in Business Studies you must have successfully completed the first year of a Level 8 degree programme with the following specialties in the degree title: innovation, marketing, technology, business, design, commerce, digital.

International candidates are expected to have educational qualifications of a standard equivalent to those outlined above. In addition, where such candidates are non-native speakers of the English language they must satisfy the university of their competency in the English language. For further information on international applications click here.

Course Structure

Course Structure Icon
  • Critical Thinking For Business
  • Learning Innovation for Enterprise Economics
  • IT Skills
  • Market Feasibility Research
  • Marketing of High-Tech Products and Innovations
  • Modern Technology Business Analytics
  • Market Intelligence
  • Accounting
  • Biotechnology
  • Digital Marketing
  • Distribution Management
  • International Marketing
  • Data Analytics for Marketing Applications
  • Critical Thinking for Business
  • Web Design
  • Sales Strategies
  • Organisational Psychology
  • The Changing Customer
  • The Innovator’s Toolkit
  • Study Abroad Year (For those opting for a four-year degree) Year 3 will be spent abroad at one of DCU Business School’s top partner universities in Europe.
  • Optional Module International Summer School Module run by the International Office (you can register for a pre-approved Summer School and may be eligible to receive exemptions for ten credits of options in your final year)
  • Uaneen Award: DCU’s Leadership and Engagement Module
  • Business Strategy
  • Digital World
  • High Technology Entrepreneurship
  • Information Technology
  • Marketing Communications
  • Marketing Management and Planning
  • New Technology Foresights
  • Project Management
  • Operational Modelling

For more information on the course structure click here

Fees and Funding

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Student Contribution
€3,043 per annum
EU Status Fee
€6,250 per annum
Non EU Fee
€14,500 per annum

How To Apply

How To Apply Icon

Applicants presenting EU School Leaving/FETAC Level 5 examinations:

Apply through the Central Applications Office (CAO) by 1st February or 1st May

Candidates should apply directly to DCU. Applications are accepted on an ongoing basis up to 1st July. All Non-EU candidates are advised to apply early, as places are limited.

All mature applicants apply through the CAO by 1st February. For further information and for special application procedures for mature students, please click here

Applications are made via the CAO Advanced Entry route which will open on the 1st December to 1st July.

Candidates required to apply through the CAO can apply online at

Life On Campus

Life on Campus

At DCU, our students can expect a unique campus experience. We are known for our excellent teaching and learning facilities, our active clubs and societies, and our great social and sporting facilities. All this makes DCU an exciting place to be. 

DCU has three academic campuses; Glasnevin, St. Patrick’s and All Hallows (both in Drumcondra), all close to Dublin City centre. 

They can be reached by public transport, Dublin Bus and Bus Éireann, with our Drumcondra campuses a ten minute walk from Drumcondra Train Station. Glasnevin is a 20 minute walk from St Patrick’s and All Hallows. They are also linked by Dublin Bus.

Each campus has a library (O’Reilly, Cregan and Woodlock Hall), study spaces, restaurants, and on-campus residencies. There are sports facilities on Glasnevin and St. Patrick’s, and there is a dedicated sports campus, St Claire’s, located near Glasnevin on the Ballymun Road.

DCU’s 19,000 students have access to exceptional teaching and learning facilities across our three academic campuses. 

These include modern learning theatres, research centres, a new media and TV studio, radio/podcast studios, computer suites and advanced labs in the areas of Languages, Engineering, Physics, Chemistry and Biotechnology, as well as a Sports Performance centre and a training hospital ward. In 2021, we opened our first virtual reality ‘Leadership Lab’, which is located in our Business School.

We continue to improve and update our facilities. For example, construction of a new world-class STEM facility is underway on the Glasnevin campus. With capacity for an extra 3,000 STEM students, this facility will advance DCU’s international reputation for excellence in science and health, computing and engineering disciplines.

Studying in DCU isn’t just about course work. The university is rich in student life and activities.

There are more than 140 clubs and societies for students in DCU, with ‘Clubs & Socs’ days taking place on both the Glasnevin and Drumcondra campuses at the start of the academic year. They span everything from rugby to rock climbing, anime to jazz.

For many students, sport is an important part of the DCU experience. DCU’s Sports Complex boasts a 25 metre swimming pool, fitness centre gym, all-weather pitches and squash courts, as well as soccer, GAA and rugby pitches. DCU Dóchas Éireann, the university’s GAA club, is the largest third level Gaelic Games club in the country. Meanwhile, DCU Athletics has been Ireland’s highest achieving university club for many years. And DCU has dozens of other clubs to get involved in, from Archery to Weightlifting. 

The Glasnevin campus is home to our purpose built, state-of-the-art student centre, The U, which serves the needs of a rapidly growing student body. Here, you will find the Student Leadership and Lifeskills Centre, performing arts and cultural spaces for students and the wider community, and the Entrepreneurship and Innovation Hub. Also located on our Glasnevin campus is The Helix, our renowned performing arts centre.

On our St Patrick’s campus, we have the Java Student Hub, a vibrant, warm and welcoming space where students can meet for coffee, play music, use the projector to watch events, or just relax. The walls of the Java Hub were designed based on the cultural history of St Patrick’s Campus, including the special references to the notable sporting history and history of the arts.

We have a number of academic, professional and social supports for students.

Student Advice Centre - Offers a wide range of supports and services to students and advice 

The Writing Centre - drop-in writing workshops for students through the academic year 

Maths Learning Centre - provides maths support for students of all ability levels with maths modules 

Student Learning - facilitate the transition from passive to active learning for students at DCU, by teaching study skills, nurturing critical thinking and building student confidence. 

Careers work with students to help them on their professional journey into graduate employment.

Our student support team offers a comprehensive support programme, helping students make that all important transition into university life and focusing on building confidence and skills which are key to success at third level.

DCU Campus Glasnevin


FAQ Icon

Does DCU have partner universities around the world to go to?

Yes, see the full list of the universities you can travel to (depending on your course). For further specific information you should contact the course contact.


For the business courses how big are class sizes like and are there work placements? 

There are some large lectures for common modules but these are supported by smaller weekly tutorial groups of approx. 30 people. There are work placements in our Business school.


What are some of the companies that students from the BSc multimedia have gone on to work for?

Some companies include: TV3, BBC, Google, LinkedIn, Facebook, Yahoo, Setanta Sport & independent production companies.

See where your future career could be.