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Marketing, Innovation and Technology

Course Details

CAO Code:
Course Type:
NFQ Level:
8 - Please see for further information
Delivery Modes
Minimum Points
4 years
+353 (0) 1
700 5265

Develop an entrepreneurial outlook and excel in an innovative marketing world led by technology


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The Bachelor’s of Marketing, Innovation and Technology (MInT) can help you to be a marketing leader of the future. The degree prepares you to hit the ground running in any organisation that is committed to growing their business through technology, marketing and innovation.​​ 

Rewrite the Rules

In a world where fast-changing technologies rewrite the rules on a regular basis, MInT will give you the core marketing strategy and digital skills you need to be a capable, confident leader. 

By the end of your four years of studying MInT in DCU, you will be part of a network of ambitious, well-rounded classmates who are keen to tackle a wide range of social causes and business opportunities 

DCU People

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Nadia Power

Olympian Nadia Power is advising elite athletes who have their sights set on a scholarship to America, to still complete their CAO form. 

Read more about Nadia Power
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Daniel Kyne

I graduated from DCU Business School's Marketing Innovation and Technology (also known as MInT) in 2020 and today I lead a technology company called OpinionX which I started during my time in DCU. 

Read more about Daniel Kyne
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Dr Peter Robbins

Technology has become the primary force of disruption across all sectors, and, combined with powerful marketing,  it’s going to unleash unprecedented innovation and growth in the decade ahead.  Bus

Read more about Dr Peter Robbins

Careers & Further Options

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Upon completion of the degree, you’ll find opportunities in industries like consultancy, technology, healthcare, pharmaceuticals, biotechnology, software/IT and telecommunications.


Innovation manager
Brand Manager
Agency Strategist
Brand Account Manager
Digital Marketing Manager
Technology Product Manager
Insights Manager
Client Success Manager
Customer Marketing Support Manager
Comms and PR Manager
Brand Ambassador
Digital Account Executive
Direct Marketing Executive
Sales Manager
Technology Consultant

DCU graduates are highly sought after by employers. Our Graduates work in environments ranging from large multinationals to SMEs, family businesses and start-ups across every sector.

DCU Careers Service has a number of learning and development initiatives in place for our students, giving them the skills they need for a successful career path.

Go to our Careers site to find out more about career planning, our mentorship programme, skills development and online resources for students when working on CVs and making applications.


Entry Requirements

Entry Requirements Icon

In addition to the general entry requirements for admission to the university the following entry requirements apply: Minimum of O4 or H6 in Mathematics.

In addition to the general entry requirements for admission to the university the following entry requirements apply: GCE A Level D or GCE AS Level C or GCSE C Mathematics.

Please visit our Admissions webpage for details on course requirements or how to apply to DCU.


Please visit our QQI FET webpage for details on DCU courses, open days, campus tours or school visits.


To apply to DCU, please visit

Applicants that have completed at least one year of study at NFQ Level 6, 7 or 8 at another institution may apply to continue their studies on a similar programme at DCU. There should be substantial overlap in content between the two programmes to be considered for a transfer. Results and other supporting documentation must be submitted to CAO by the closing date of 1st July. This is a competitive application process for a small quota of advanced entry places. Offers are made on a rolling basis until all places are filled. Early application is advised. Please note: Applicants should also consider applying through the appropriate route for first year entry to the programme they are interested in. This application process is only for advanced entry.

Additional Criteria

To be considered for advanced entry onto this programme, applicants must have achieved a 2nd or first-class honours or equivalent at NFQ Level 6,7 or 8.

 Applicants who can demonstrate some experience of working with or in innovation: or of using technology in an original way to accomplish some objective, perhaps in a school project or in a professional role, will be favourably considered.

International candidates are expected to have educational qualifications of a standard equivalent to those outlined above. In addition, where such candidates are non-native speakers of the English language they must satisfy the university of their competency in the English language. For further information on international applications click here.

Course Structure

Course Structure Icon
  • Critical Thinking For Business
  • Learning Innovation for Enterprise Economics
  • IT Skills
  • Market Feasibility Research
  • Marketing of High-Tech Products and Innovations
  • Modern Technology Business Analytics
  • Market Intelligence
  • Accounting
  • Biotechnology
  • Digital Marketing
  • Distribution Management
  • International Marketing
  • Data Analytics for Marketing Applications
  • Critical Thinking for Business
  • Web Design
  • Sales Strategies
  • Organisational Psychology
  • The Changing Customer
  • The Innovator’s Toolkit
  • Study Abroad Year (For those opting for a four-year degree) Year 3 will be spent abroad at one of DCU Business School’s top partner universities in Europe.
  • Optional Module International Summer School Module run by the International Office (you can register for a pre-approved Summer School and may be eligible to receive exemptions for ten credits of options in your final year)
  • Uaneen Award: DCU’s Leadership and Engagement Module
  • Business Strategy
  • Digital World
  • High Technology Entrepreneurship
  • Information Technology
  • Marketing Communications
  • Marketing Management and Planning
  • New Technology Foresights
  • Project Management
  • Operational Modelling

For more information on the course structure click here

Fees and Funding

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Student Contribution.
€3,043 per annum
EU Status Fee
€6,250 per annum
Non EU Fee.
€15,000 per annum

How To Apply

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Applicants presenting EU School Leaving/FETAC Level 5 examinations:

Apply through the Central Applications Office (CAO) by 1st February or 1st May

To apply for this programme:
Candidates should apply directly here. Here's a quick step by step guide if you need help with your application.

Please provide 

  • Academic Transcripts for each and every year of study with English translation, if applicable.
  • If applicable, provide evidence of competence in the English language as per DCU entry requirements.  Please see link

Applications are accepted on an ongoing basis up to 1st July. All Non-EU candidates are advised to apply early, as places are limited.


All mature applicants apply through the CAO by 1st February. For further information and for special application procedures for mature students, please click here

Applications are made via the CAO Advanced Entry route which will open on the 6th November 2023.

Candidates required to apply through the CAO can apply online at

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