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Last updated: Monday, March 30, 2020 - 14:06
Course Title
DCU Business School

Marketing, Innovation and Technology

Bachelor of Science (Hons) in Marketing, Innovation and Technology

  • CAO CodeDC240
  • Course Type Undergraduate
  • NFQ Level 8
  • Delivery Modes Full-time
  • Min Points 2019 451
  • Duration 4 Years

Course Fees

  • Student Contribution€3,043
  • EU Status Fee€6,250
  • Non EU Fees€14,000
About fees & requirements

This course prepares you with a foundation in marketing and insight into cutting edge science and technology, in answer to the growing demand for expertise in all these areas. As an innovative marketing specialist in the emerging technologies sector you’ll help to design, research and successfully market new products and services.

The Marketing, Innovation and Technology degree will teach you how to bridge the phase between the invention of a technology and its emergence on the market, sometimes called the “innovation gap”. You’ll develop an entrepreneurial outlook, served by knowledge of web design, industrial design and communications, and an understanding of the processes involved in new product development. You’ll be introduced to a range of technologies including ICT, social media, emerging life sciences and biotechnology.

The programme is run by DCU Business School, together with the Faculty of Engineering and Computing and the Faculty of Science and Health.

Why do this course?

  • DCU Business School, accredited by AACSB, has a strong international reputation for the quality of its programmes and graduates
  • Strong focus on creativity, innovation and high-tech entrepreneurship
  • Cross-discipline modules designed to meet industry demand for high-tech marketers
  • Year-long INTRA work placement
  • International summer school opportunity
  • CEO-led seminars enable you to learn from senior industry professionals
  • Learn through lectures, case studies, research projects and from visiting practitioners

Student Voice

For me, MINT was a one of a kind course that was fast-paced, cutting edge and most importantly, interesting. It gave me a core grounding in marketing theory, combining this with the constantly evolving world of new technology. At the same time it develops students’ analytical and creative skills and has propelled me into a career with Google’s client branding team where I now work on a digital strategy for some of the world’s biggest brands.

Dean Magee, YouTube Advertising Specialist at Google

About the course

The BSc in Marketing, Innovation and Technology degree prepares you for a career in the marketing of high technology products and services. You'll learn to anticipate and respond to consumers needs, and to develop and market new innovations in a way that makes sense in today's marketplace. 

By the end of your four years you’ll have gained:

  • An in-depth understanding of marketing techniques.
  • A core grounding in science and technology.
  • Knowledge of web design, communications and industrial design.
  • An entrepreneurial outlook.
  • An understanding of the processes involved in new product development.

You’ll learn through lectures, case studies, research projects, and from the vast knowledge of visiting practitioners. 

You'll also do a one-year INTRA work placement in Year Three, which will give you the unique opportunity to experience the relevance of your study in the real business world. 

View the current course structure →

Course Life

We have a unique and vibrant culture on our modern campus close to Dublin city centre. We provide state-of-the-art study facilities for all our courses and everything else you need for a healthy, fun and active student life.


Exceptional Facilities
DCU students enjoy exceptional teaching and learning facilities across our 3 academic campuses. These include modern learning theatres, research centres, television and sound studios, classrooms, computer suites and advanced laboratories in the areas of languages, engineering, physics, chemistry and biotechnology, as well as a sports performance centre and a virtual hospital ward.


A Vibrant, Dynamic Social Environment
Student facilities include a superb sports complex with a 25 metre pool, two libraries and The Helix, our renowned performing arts centre. In 2016 we announced plans to invest over €230m in developing new, world-class facilities across our three academic campuses. Already building has begun on an exciting, new €14m Student Centre that will be home to the more than one hundred and twenty student clubs and societies. This commitment to student facilities means that our world-class learning experiences are complemented by a vibrant, dynamic social environment.




Upon completion of the degree, you’ll find opportunities in industries like technology, healthcare, pharmaceuticals, biotechnology, software/IT and telecommunications.

Your cross-disciplinary skills will earn you membership to the Irish Computer Society. You’ll also be eligible to take the entrance exam to the Marketing Institute of Ireland.

  • Agency Strategist
  • Brand Account Manager
  • Brand Ambassador
  • Digital Account Executive
  • Direct Marketing Executive
  • Sales Manager
  • Technology Consultant

In these areas


Leaving Certificate

In addition to the general entry requirements for admission to the university the following entry requirements apply: Minimum of O4 or H6 in Mathematics.

GCE A Level

In addition to the general entry requirements for admission to the university the following entry requirements apply: GCE A Level D or GCE AS Level C or GCSE C Mathematics.

FETAC Level 5

For details of FETAC requirements and relevant codes please click here. Simply enter the DC code for the programme you are interested in or if you are not sure of the code enter DC in the Select by Institution option, then click on Go. 

Transfer Applications

While transfer applications are welcomed from holders of qualifications in Business Studies, Marketing or related subjects for admission to first year of this course, there is no advanced entry path into second year.

International Applications

International candidates are expected to have educational qualifications of a standard equivalent to those outlined above. In addition, where such candidates are non-native speakers of the English language they must satisfy the university of their competency in the English language. For further information on international applications click here.

How to Apply and Closing Dates

Applicants presenting EU School Leaving examinations

Applicants presenting EU School Leaving/FETAC Level 5 examinations:

Apply through the Central Applications Office (CAO) by 1st February or 1st May

Applicants presenting examinations from outside the EU

Candidates should apply directly to DCU. Applications are accepted on an ongoing basis up to 1st July. All Non-EU candidates are advised to apply early, as places are limited.

Mature Applicants

All mature applicants apply through the CAO by 1st February. For further information and for special application procedures for mature students, please click here

EU Transfer Applicants

Apply directly to DCU by the 1st July

Make an Application

Candidates required to apply through the CAO can apply online at
Candidates required to apply directly to DCU can download, print and complete a direct application form by clicking here

Fees & Payments

Register/Pay Online

Bachelor of Science (Hons) in Marketing, Innovation and Technology Course Fees

Course Student Contribution EU Status Fee Non EU Fees
Full Time €3,043 €6,250 €14,000