Business School

Marketing, Innovation and Technology

Marketing, innovation & technology
CAO Code:
DC240
Course Type:
Undergraduate
NFQ Level:
8 - Please see www.qqi.ie for further information
Delivery Modes
Full-Time
Minimum Points
499
Duration
4 years
telephone icon
+353 (0) 1
700 5265

Join us for our next Undergraduate Open Day taking place on Tuesday 28 June 2022. Click here for details on our next Undergraduate Open Day and to register >>

This course prepares you with a foundation in marketing and insight into cutting edge science and technology, in answer to the growing demand for expertise in all these areas. As an innovative marketing specialist in the emerging technologies sector you’ll help to design, research and successfully market new products and services.

 

The Marketing, Innovation and Technology degree will teach you how to bridge the phase between the invention of a technology and its emergence on the market, sometimes called the “innovation gap”. You’ll develop an entrepreneurial outlook, served by knowledge of web design, industrial design and communications, and an understanding of the processes involved in new product development. You’ll be introduced to a range of technologies including ICT, social media, emerging life sciences and biotechnology.

 

The programme is run by DCU Business School, together with the Faculty of Engineering and Computing and the Faculty of Science and Health.

For me, MINT was a one of a kind course that was fast-paced, cutting edge and most importantly, interesting. It gave me a core grounding in marketing theory, combining this with the constantly evolving world of new technology. At the same time it develops students’ analytical and creative skills and has propelled me into a career with Google’s client branding team where I now work on a digital strategy for some of the world’s biggest brands.

The BSc in Marketing, Innovation and Technology degree prepares you for a career in the marketing of high technology products and services. You'll learn to anticipate and respond to consumers needs, and to develop and market new innovations in a way that makes sense in today's marketplace. 

By the end of your four years you’ll have gained:

  • An in-depth understanding of marketing techniques.
  • A core grounding in science and technology.
  • Knowledge of web design, communications and industrial design.
  • An entrepreneurial outlook.
  • An understanding of the processes involved in new product development.

You’ll learn through lectures, case studies, research projects, and from the vast knowledge of visiting practitioners. 

You'll also do a one-year INTRA work placement in Year Three, which will give you the unique opportunity to experience the relevance of your study in the real business world. 

 

DCU Business School, accredited by AACSB, has a strong international reputation for the quality of its programmes and graduates
Strong focus on creativity, innovation and high-tech entrepreneurship
Cross-discipline modules designed to meet industry demand for high-tech marketers
Year-long INTRA work placement
International summer school opportunity
CEO-led seminars enable you to learn from senior industry professionals
Learn through lectures, case studies, research projects and from visiting practitioners
View the current course structure

Life on Campus

We have three academic campuses close to Dublin City centre - they are located in Glasnevin and Drumcondra, and can be reached by public transport (Dublin Bus).

Each campus has libraries, study spaces, restaurants, and on-campus residencies. Sports facilities are located on two of the academic campuses. We also have a dedicated sports campus in the form of St Claire’s. 

Exceptional facilities

DCU students have access to exceptional teaching and learning facilities across our three academic campuses. 

These include modern learning theatres, research centres, new media and TV studio, radio/podcast studios, classrooms, computer suites and advanced labs in the areas of languages, engineering, physics, chemistry and biotechnology, as well as a sports performance centre and training hospital ward. In 2021, we opened our first virtual reality ‘Leadership Lab’, which is located in our Business School.

Construction on our FutureTech building on the Glasnevin campus will get underway in 2022. Once completed, this facility will advance DCU’s international reputation for excellence in science and health, computing and engineering disciplines. It will have the capacity to accommodate an additional 3,000 STEM students on the university’s Glasnevin campus.

Campus life

DCU student facilities boast a fully equipped sports complex with a 25-metre pool, three libraries and The Helix, our renowned performing arts centre.

Our purpose built, state-of-the-art new student centre known as 'The U' serves the needs of a rapidly growing student body of 18,500. It is home to the Student Leadership and Lifeskills Centre, performing arts and cultural spaces for students and the wider community, and the Entrepreneurship and Innovation Hub.

DCU Students' Union and the Office of Student Life are also based in the U.  The centre is a space for students where they can meet, with lots of charging points and isolation booths. Clubs and Socs avail of meeting rooms here and it's also home to DCUfm. NuBar, Londis and the Venue are also located here.

There are more than 140 clubs and societies for students in DCU, with ‘Clubs & Socs’ days taking place on both the Glasnevin and Drumcondra campuses at the start of the academic year.

Student Supports

We have a number of academic, professional and social supports for students.

Student Advice Centre: Offers a wide range of supports and services to students and advice 

The Writing Centre - drop-in writing workshops for students through the academic year 

Maths Learning Centre - provides maths support for students of all ability levels with maths modules 

Student Learning: facilitate the transition from passive to active learning for students at DCU, by teaching study skills, nurturing critical thinking and building student confidence. 

Careers work with students to help them on their professional journey into graduate employment.

Our student support team offers a comprehensive support programme, helping students make that all important transition into university life and focusing on building confidence and skills which are key to success at third level.

Dean Magee, YouTube Advertising Specialist at Google

For me, MINT was a one of a kind course that was fast-paced, cutting edge and most importantly, interesting. It gave me a core grounding in marketing theory, combining this with the constantly evolving world of new technology. At the same time it develops students’ analytical and creative skills and has propelled me into a career with Google’s client branding team where I now work on a digital strategy for some of the world’s biggest brands.

Career Areas
Biotechnology
Healthcare
High Tech Manufacture Firms
Pharmaceuticals
Software and IT
Technology
Telecoms

Upon completion of the degree, you’ll find opportunities in industries like technology, healthcare, pharmaceuticals, biotechnology, software/IT and telecommunications.

Your cross-disciplinary skills will earn you membership to the Irish Computer Society. You’ll also be eligible to take the entrance exam to the Marketing Institute of Ireland.

Career Tags
Agency Strategist
Brand Account Manager
Brand Ambassador
Digital Account Executive
Direct Marketing Executive
Sales Manager
Technology Consultant

Requirements

Leaving Cert

In addition to the general entry requirements for admission to the university the following entry requirements apply: Minimum of O4 or H6 in Mathematics.

GCE A Level

In addition to the general entry requirements for admission to the university the following entry requirements apply: GCE A Level D or GCE AS Level C or GCSE C Mathematics.

FET Level 5

For details of QQI requirements and relevant codes please click here. Simply enter the DC code for the programme you are interested in or if you are not sure of the code enter DC in the Select by Institution option, then click on Go. 

EU Transfer Applications

While transfer applications are welcomed from holders of qualifications in Business Studies you must have successfully completed the first year of a Level 8 degree programme with the following specialities in the degree title: innovation, marketing, technology, business, design, commerce, digital.  Applications are made via the CAO Advanced Entry route which will open on the 1st Feb to the 1st May 2022.  

International Applications

International candidates are expected to have educational qualifications of a standard equivalent to those outlined above. In addition, where such candidates are non-native speakers of the English language they must satisfy the university of their competency in the English language. For further information on international applications click here.

Fees

Full time

Student Contribution
€3,043 per annum
EU Status Fee
€6,250 per annum
Non EU Fee
€14,000 per annum

Next Steps

Mature Applicants

All mature applicants apply through the CAO by 1st February. For further information and for special application procedures for mature students, please click here

Applicants presenting EU school Leaving Examinations

Applicants presenting EU School Leaving/FETAC Level 5 examinations:

Apply through the Central Applications Office (CAO) by 1st February or 1st May

Applicants presenting examinations from outside the EU

Candidates should apply directly to DCU. Applications are accepted on an ongoing basis up to 1st July. All Non-EU candidates are advised to apply early, as places are limited.

EU Transfer Applicants

 Applications are made via the CAO Advanced Entry route which will open on the 1st Feb to the 1st May 2022.

Make an Application

Candidates required to apply through the CAO can apply online at www.cao.ie