Courses at DCU
Business School

Marketing, Innovation and Technology

Marketing, innovation & technology
CAO Code:
DC240
Course Type:
Undergraduate
NFQ Level:
8
Delivery Mode:
Full-time
474
Duration:
4
+353 (0) 1
700 5265

This course prepares you with a foundation in marketing and insight into cutting edge science and technology, in answer to the growing demand for expertise in all these areas. As an innovative marketing specialist in the emerging technologies sector you’ll help to design, research and successfully market new products and services.

 

The Marketing, Innovation and Technology degree will teach you how to bridge the phase between the invention of a technology and its emergence on the market, sometimes called the “innovation gap”. You’ll develop an entrepreneurial outlook, served by knowledge of web design, industrial design and communications, and an understanding of the processes involved in new product development. You’ll be introduced to a range of technologies including ICT, social media, emerging life sciences and biotechnology.

 

The programme is run by DCU Business School, together with the Faculty of Engineering and Computing and the Faculty of Science and Health.

For me, MINT was a one of a kind course that was fast-paced, cutting edge and most importantly, interesting. It gave me a core grounding in marketing theory, combining this with the constantly evolving world of new technology. At the same time it develops students’ analytical and creative skills and has propelled me into a career with Google’s client branding team where I now work on a digital strategy for some of the world’s biggest brands.

The BSc in Marketing, Innovation and Technology degree prepares you for a career in the marketing of high technology products and services. You'll learn to anticipate and respond to consumers needs, and to develop and market new innovations in a way that makes sense in today's marketplace. 

By the end of your four years you’ll have gained:

  • An in-depth understanding of marketing techniques.
  • A core grounding in science and technology.
  • Knowledge of web design, communications and industrial design.
  • An entrepreneurial outlook.
  • An understanding of the processes involved in new product development.

You’ll learn through lectures, case studies, research projects, and from the vast knowledge of visiting practitioners. 

You'll also do a one-year INTRA work placement in Year Three, which will give you the unique opportunity to experience the relevance of your study in the real business world. 

 

DCU Business School, accredited by AACSB, has a strong international reputation for the quality of its programmes and graduates
Strong focus on creativity, innovation and high-tech entrepreneurship
Cross-discipline modules designed to meet industry demand for high-tech marketers
Year-long INTRA work placement
International summer school opportunity
CEO-led seminars enable you to learn from senior industry professionals
Learn through lectures, case studies, research projects and from visiting practitioners
View the current course structure

We have a unique and vibrant culture on our modern campus close to Dublin city centre. We provide state-of-the-art study facilities for all our courses and everything else you need for a healthy, fun and active student life.

 

Exceptional Facilities
DCU students enjoy exceptional teaching and learning facilities across our 3 academic campuses. These include modern learning theatres, research centres, television and sound studios, classrooms, computer suites and advanced laboratories in the areas of languages, engineering, physics, chemistry and biotechnology, as well as a sports performance centre and a virtual hospital ward.

 

A Vibrant, Dynamic Social Environment
Student facilities include a superb sports complex with a 25 metre pool, two libraries and The Helix, our renowned performing arts centre. In 2016 we announced plans to invest over €230m in developing new, world-class facilities across our three academic campuses. Already building has begun on an exciting, new €14m Student Centre that will be home to the more than one hundred and twenty student clubs and societies. This commitment to student facilities means that our world-class learning experiences are complemented by a vibrant, dynamic social environment.

 

 

Dean Magee, YouTube Advertising Specialist at Google

For me, MINT was a one of a kind course that was fast-paced, cutting edge and most importantly, interesting. It gave me a core grounding in marketing theory, combining this with the constantly evolving world of new technology. At the same time it develops students’ analytical and creative skills and has propelled me into a career with Google’s client branding team where I now work on a digital strategy for some of the world’s biggest brands.

Career Areas
Biotechnology
Healthcare
High Tech Manufacture Firms
Pharmaceuticals
Software and IT
Technology
Telecoms

Upon completion of the degree, you’ll find opportunities in industries like technology, healthcare, pharmaceuticals, biotechnology, software/IT and telecommunications.

Your cross-disciplinary skills will earn you membership to the Irish Computer Society. You’ll also be eligible to take the entrance exam to the Marketing Institute of Ireland.

Career Tags
Agency Strategist
Brand Account Manager
Brand Ambassador
Digital Account Executive
Direct Marketing Executive
Sales Manager
Technology Consultant

Fees

Requirements

Transfer Applications

While transfer applications are welcomed from holders of qualifications in Business Studies, Marketing or related subjects for admission to first year of this course, there is no advanced entry path into second year.

Make an Application

Candidates required to apply through the CAO can apply online at www.cao.ie
Candidates required to apply directly to DCU can download, print and complete a direct application form by clicking here

FETAC Level 5

For details of QQI requirements and relevant codes please click here. Simply enter the DC code for the programme you are interested in or if you are not sure of the code enter DC in the Select by Institution option, then click on Go. 

GCE A Level

In addition to the general entry requirements for admission to the university the following entry requirements apply: GCE A Level D or GCE AS Level C or GCSE C Mathematics.

Leaving Cert

In addition to the general entry requirements for admission to the university the following entry requirements apply: Minimum of O4 or H6 in Mathematics.

International Applications

International candidates are expected to have educational qualifications of a standard equivalent to those outlined above. In addition, where such candidates are non-native speakers of the English language they must satisfy the university of their competency in the English language. For further information on international applications click here.

EU Transfer Applicants

Apply directly to DCU by the 1st July

Next Steps

Mature Applicants

All mature applicants apply through the CAO by 1st February. For further information and for special application procedures for mature students, please click here

Applicants presenting EU school Leaving Examinations

Applicants presenting EU School Leaving/FETAC Level 5 examinations:

Apply through the Central Applications Office (CAO) by 1st February or 1st May

Applicants presenting examinations from outside the EU

Candidates should apply directly to DCU. Applications are accepted on an ongoing basis up to 1st July. All Non-EU candidates are advised to apply early, as places are limited.

EU Transfer Applicants

Apply directly to DCU by the 1st July